Trying to publish video to LinkedIn, and faucet into rising video engagement within the app?
You in all probability ought to be. LinkedIn just lately reported that video watch time rose 36% year-over-year in 2024, whereas video content material additionally generates 1.4x extra engagement than different codecs.
Quick-form video creation is rising at twice the speed of different publish codecs, and with LinkedIn’s immersive video feed serving to to drive compulsive viewing, it might be one other means to increase your messaging within the app.
And if you’re trying to get extra out of your video content material within the app, then these new notes and ideas from LinkedIn ought to assist.
LinkedIn just lately shared a full overview of video specs within the app, in addition to a information to video secure zones to keep away from having your content material obscured by UI buttons in-stream.
For reference:
- Most file dimension: 5 GB
- Minimal file dimension: 75 KB
- Most video length: quarter-hour
- Minimal video length: 3 seconds when importing from desktop and a couple of seconds when importing from the LinkedIn cellular app.
- Decision vary: 256×144 to 4096×2304
Facet ratio: 1:2.4 – 2.4:1 - Body charges: 10fps – 60 fps
- Bit charges: 192 Kbps – 30 Mbps
LinkedIn additionally notes that it’s not at the moment doable to immediately add or publish movies to the immersive video feed.
“The immersive video feed options content material primarily based on the standard and relevance of present movies on LinkedIn.”
So you’ll be able to’t truly publish direct to that stream, like you’ll be able to on different apps, however posting movies that align with the above specs will assist to make sure maximize publicity potential on your clips.
It might be a helpful addition to your LinkedIn content material method, and an vital solution to attain a much bigger viewers within the app.
You possibly can try LinkedIn’s full video specs right here, whereas it additionally just lately launched a brand new mini-site of posting ideas.
