LinkedIn has revealed a brand new report on the state of SMBs, which seems to be at enterprise progress alternatives, challenges in growing enterprise dimension, info sourcing, and extra.
And there are some invaluable insights in right here for entrepreneurs seeking to attain smaller companies, with a spread of notes on the place SMB managers are in search of info, and what’s influencing their selections.
The report relies on a survey of 4,287 workers of companies with 400 workers or fewer. Which might be pushing the edge of an “SMB”, besides, the insights present some invaluable notes on key parts, and a key viewers for LinkedIn.
As per the report:
“SMBs are one in every of LinkedIn’s quickest rising and most engaged viewers, with 150 million energetic on the platform in the present day. The truth is, SMBs’ engagement with content material on LinkedIn has grown 25X within the final two years.”
As famous, the report seems to be at key challenges for SMB managers, and the place they’re focusing their efforts.
It additionally seems to be on the particular areas of their enterprise the place they’re seeking to spend to maximise effectivity:
So when you had been in search of out new alternatives, the ten worker threshold is a key progress level, which might current potential on your choices.
The report additionally seems to be at the place SMBs supply related info:
Whereas there’s additionally an fascinating overview of how SMBs view social media, when it comes to worth for his or her enterprise:
There’s a heap extra perception like this within the full report, with extra in-depth breakdowns of how SMBs depend on completely different sources for info and product sourcing, which might assist to information your outreach methods to maximise alternatives.
You may obtain LinkedIn’s full, 42-page “Meet the SMB” report (created in partnership with Intent) right here, with electronic mail join, and in case you are seeking to attain potential small to medium enterprise clients, it’s a must-read.
