LinkedIn is launching a number of new options for individuals who publish newsletters on its platform.
The skilled networking website needs to make it simpler for creators to develop their publication audiences and interact readers.
Extra Individuals Publishing Newsletters On LinkedIn
The corporate says the variety of LinkedIn members publishing publication articles has elevated by 59% over the previous yr.
Engagement on these creator-hosted newsletters can be up 47%.
With this rising curiosity, LinkedIn is updating its publication instruments.
A New Method To View & Remark
One of many foremost modifications is an up to date studying expertise that shows feedback alongside the publication articles.
This enables readers to view and take part in discussions extra simply whereas consuming the content material.
See an instance of the brand new interface beneath.
Design Your Personal Cowl Photos
Now you can use Microsoft’s AI-powered Designer instrument to create customized cowl pictures for his or her newsletters.
The combination offers templates, dimension choices, and options to assist design visually interesting covers.
Extra Subscriber Notifications
LinkedIn is enhancing the notifications despatched to publication subscribers to drive extra readership.
When a brand new challenge is revealed, subscribers will obtain electronic mail alerts and in-app messages. LinkedIn may even immediate your followers to subscribe.
Point out Different Profiles In Articles
Now you can embed hyperlinks to different LinkedIn profiles and pages immediately into their publication articles.
This lets readers click on by way of and be taught extra in regards to the people or firms talked about.
Within the instance beneath, you possibly can see it’s as simple as including a hyperlink.
Screenshot from: linkedin.com, June 2024.Preview Hyperlinks Earlier than Publishing
Lastly, LinkedIn permits you to entry a staging hyperlink that previews the publication URL earlier than hitting publish.
This will help you share and distribute their content material extra successfully.
Why SEJ Cares
As LinkedIn continues to lean into being a publishing platform for creators and thought leaders, updates that improve the publication expertise are noteworthy for digital entrepreneurs and business professionals seeking to construct an viewers.
The brand new instruments are a part of LinkedIn’s broader effort to courtroom creators publishing authentic content material on its platform amid rising demand for newsletters and knowledge-sharing.
How This Can Assist You
In the event you publish a publication on LinkedIn, these new instruments will help you design extra visually interesting content material, develop your subscriber base, work together together with your viewers by way of feedback, and preview your content material earlier than going dwell.
Featured Picture: Tada Photos/Shutterstock
