Microsoft has revealed its newest efficiency numbers, which additionally incorporate LinkedIn information.
And guess what? LinkedIn noticed “file engagement” as soon as once more within the interval.
As you may see on this overview, LinkedIn income rose 10% in the latest quarter, with stable efficiency throughout all enterprise items, whereas LinkedIn classes elevated 13% with “file engagement”.
Which LinkedIn at all times studies. It’s troublesome to fathom how precisely the platform achieves “file” ranges of engagement each single reporting interval, because it has, apparently, since 2018.
However that’s what LinkedIn has reported, so…
By way of customers, LinkedIn says that it at the moment has over a billion “members” worldwide.
Although it’s essential to notice that “members” and “customers” should not the identical factor, and LinkedIn doesn’t report energetic person numbers. Which is a little bit deceptive, as a result of I can assure you that LinkedIn doesn’t have a billion energetic customers.
Estimates recommend that round 40% of LinkedIn’s customers are energetic, going by EU person counts reported according to the DSA. Which means that LinkedIn in all probability has round 400 million month-to-month actives proper now, which is an efficient quantity, however clearly not one thing that LinkedIn desires to advertise.
I imply, a billion sounds higher than 400 million, proper?
By way of utilization tendencies, LinkedIn has additionally reported that 1.5 million items of content material are shared each minute within the app, with video being the fastest-growing content material sort. LinkedIn studies that video uploads are up 34% year-over-year, and it’s now seeking to lean into this with options like its full-screen video feed.
Does that imply that you need to be seeking to share extra video on LinkedIn?
I imply, LinkedIn’s seeking to put extra concentrate on video content material, so it is sensible to align with that the place you may. It might be value an experiment, in any case.
Additionally attention-grabbing: LinkedIn Premium signal ups have elevated 51% this fiscal 12 months.
Why?
At a guess, I might say that the addition of Premium Firm Pages, which offer extra methods for companies to showcase themselves within the app, has been a giant driver of take-up.
Premium Firm Pages additionally get entry to AI writing assistant options, which is one other component that LinkedIn’s been pushing, because it seems to be to faucet into the AI wave, with the assistance of Microsoft.
I’m not satisfied that AI messaging and publish writing instruments are a profit, however there does appear to be some curiosity in utilizing AI to reinforce folks’s LinkedIn presence.
So, in abstract, LinkedIn is seemingly doing properly, with out a variety of specifics round what the headline statements actually imply. However we do know that video is fashionable, and that extra LinkedIn customers are leaning into video content material, whereas AI is seemingly one other driver of curiosity.
