Opinions expressed by Entrepreneur contributors are their very own.
Film star Jason Momoa might have hung up his Aquaman trident, however his quest to guard the seven seas is way from over. His newest enterprise, Mananalu Powered by Boomerang Water, goals to deal with one of many world’s most urgent environmental challenges: plastic waste. Alongside Boomerang Water co-founders U.S. Air Pressure veteran Jason Dibble and Wall Road monetary professional Jerrod Freund, the actor and advocate is bringing star energy to sustainable options for water conservation.
Greater than only a function
Momoa’s connection to the ocean runs deeper than his superhero persona. A proud native Hawaiian, he has lengthy championed environmental causes, serving as a UNEP spokesperson for the Life Beneath Water initiative.
However advocacy alone wasn’t sufficient to fulfill his ardour for shielding the planet. In 2019, he took motion by founding Mananalu, a sustainable water firm that packages consuming water in recyclable aluminum bottles and operates on a “purchase one, take away one” mannequin — eradicating plastic bottles from oceans with each buy. Now powered by Boomerang, Mananalu is relaunching as a B2B on-site bottling system, aiming to offer wholesome water to everybody with out single-use waste.
“What Boomerang has constructed is one thing I at all times dreamed of however did not know how you can make occur,” Momoa mentioned. “Utilizing native water sources in each state? That type of intricate resolution wasn’t out there till now.”
Boomerang’s round know-how is already lowering waste in inns, colleges and hospitals. Preliminary installations are up and working at The Twin Fin Resort, Romer Home Waikiki, Kaimana Seashore Resort and Alohilani Resort Waikiki Seashore, serving to Hawaii turn out to be much less depending on mainland water shipments.
“Companies wish to make a distinction, and the B2B strategy permits us to succeed in broader audiences with fewer touchpoints,” mentioned Boomerang Co-Founder Jerrod Freund. “When Mananalu initially took the CPG route, it generated nice consciousness, however you want extra instruments to create actual impression and implement change. Jason’s involvement performed a serious function in Mananalu’s development,” Freund says. “So, we thought, why not apply that very same ideology to companies?”
“At first, it was about eliminating single-use plastics. Now it is about lowering all waste and re-teaching generations,” Momoa explains. He compares the system to the old style milkman mannequin, the place full bottles are delivered, and empty ones are not noted for reuse. “Boomerang drives the automotive, reveals up at your step, picks up a crate, and says, ‘Thanks lots! Say hello to your mom for me.’ It is modern-day supply,” the actor shares enthusiastically, dubbing himself “the Mananalu man.”
Picture Credit score: Mananalu Powered by Boomerang
Insurgent with a trigger
Earlier than his massive break in performing, Momoa was learning to turn out to be the world’s most muscular marine biologist. Although he admits he wasn’t the perfect pupil, his ardour for the setting has at all times been palpable. “I grew up loving the ocean and caring concerning the setting,” Momoa says. “However I lived in two very completely different worlds — Iowa and the west aspect of Hawaii — and neither place actually prioritized it. However preventing for it was enjoyable. It made me really feel like a insurgent, and I’m a insurgent.”
Many years later, his celeb standing has given him a platform to show his lifelong dedication to environmental change right into a tangible actuality.
“It is actually serendipitous that I ended up turning into Aquaman, and now I get to fulfill unbelievable scientists and individuals who may help me make an actual distinction,” Momoa says.
Dibble shares this sentiment of serendipity, reflecting on how unbelievable it was that he and Momoa crossed paths. “It is like, you are engaged on constructing this model, and out of the blue, the man who represents Aquaman is sitting subsequent to you,” Dibble laughs. “It is actually wild.”
The Boomerang founders first met Momoa after realizing their sustainable water corporations shared a accomplice in Ball Corp. “We would been in parallel talks with these companions, and at one level they mentioned, ‘You guys ought to most likely simply get collectively,'” Freund provides. “It made quite a lot of sense.”
Associated: 7 Water-Saving Methods for Your Enterprise
Fight zones to conservationism
Dibble first considered the thought for Boomerang Water in 2003, through the first of his three excursions with the U.S. navy in Afghanistan. “If you arrive, they hand you an enormous bottle of water and say, ‘You drink with it, you prepare dinner with it, you sweep your enamel with it,” the co-founder shared. “In the meantime, you are taking showers utilizing the native water. On daily basis, planes would fly in with extra bottled water, and I stored considering, What’s going on right here?“
Past the inconvenience, the system created an immense quantity of plastic waste. And what do they do with all these empty bottles? “We burned them in pits,” Dibble remembers. “I keep in mind considering, That is the dumbest concept on the earth.“
He could not perceive why the navy wasn’t utilizing the water out there on-site. Not solely did flying in bottled water appear wasteful, however it additionally posed a safety danger.
Dibble went on three extra missions, the place the issue solely worsened. “I stored asking myself, There’s obtained to be a greater manner,” he says. “And it is not simply the navy — you see it all over the place. The proliferation of plastic bottles needed to change.” It took years, however Dibble believes Boomerang Water may very well be the answer.
Although his time because the protector of the Seven Seas has ended on display, Jason Momoa’s dedication to environmental progress endures. “I am lifeless set on banning single-use plastics,” the actor says. “That is a large objective for me.”
Whereas he confessed to “borrowing” objects from the Aquaman set throughout his look on Jimmy Kimmel Dwell, essentially the most significant factor Momoa took wasn’t a memento — it was the titular hero’s mission to guard the ocean.
