Six months into the position, Expedia Group’s CMO displays on the significance of perception to drive repeat customized.
In 2022, Expedia Group shifted its focus from one-off bookings to constructing repeat enterprise throughout its portfolio of journey manufacturers, together with Expedia, Accommodations.com, and Vrbo. This strategic shift is exhibiting early indicators of success, with the corporate seeing a 61% improve in revenue throughout Q3 to $684m (£531.5m), up from $425m (£330.3m) in 2023.
Jochen Koedijk took over as group CMO six months in the past after being promoted from senior vice-president of selling. Having been within the enterprise since 2021, he describes his method since taking up the highest job as “evolutionary” reasonably than revolutionary, however highlights the tempo of change is “a lot quicker than the phrase evolution would recommend”.
