From the Nationwide Portrait Gallery to PureGym, manufacturers are going out of their consolation zones in a bid to succeed in youthful customers through Snapchat.
Snapchat has been open about setting itself other than its rivals by positioning as a messaging app, not centered on likes and followers.
Manufacturers and organisations are more and more tapping into the platform’s augmented actuality lenses and creator features. This contains Nationwide Portrait Gallery, which used the app to introduce new audiences to portraiture.
“Snapchat is a lot in regards to the selfie, which is in itself about portraiture,” explains director of audiences, Denise Vogelsang.
