After experimenting with Notes on Reels and Posts over the previous few months, Instagram has now launched a stay take a look at of expanded Notes choices with chosen customers.
As you possibly can see on this notification, posted by Justin Jarvis (and shared by Matt Navarra), some customers at the moment are being knowledgeable that they will add Notes to feed posts and Reels, offering extra methods to make use of its dialog starter prompts to generate engagement.
Notes, which Instagram initially launched December 2022, present a easy strategy to go away an engagement set off for different customers within the app, and have confirmed significantly fashionable with youthful customers.
Which is a demographic that IG actually desires to carry onto, amid the rise of TikTok, which is why it’s now trying so as to add Notes to each aspect of the app, to be able to double down on that preliminary success.
Certainly, after first including Notes to person inboxes, Instagram has now additionally experimented with Notes on profiles, together with is aforementioned exams of Notes on Reels and feed posts, which at the moment are getting an even bigger push.
So, will they work? Will customers care?
Properly, once more, based mostly on the success of Notes with youthful audiences (teen customers round 10x extra prone to create a Be aware within the app versus everyone else), it stands to cause that they may properly work in different contexts as properly, whereas customers that don’t like them and aren’t can simply ignore them and transfer on, with out ever paying the characteristic a lot thoughts.
As such, it’s a reasonably protected experiment for IG, with minimal disruption. And if Notes on feed posts and Reels catch on, that might be one other win for the app.
We’ve requested Instagram for extra data on the brand new take a look at and can replace this submit if/after we hear again.
