In a transfer that would redefine social media video content material dynamics, the Meta-owned platform is working internally to increase the utmost size of Reels to 10 minutes.
The doable new extension of Reels would permit creators on Instagram to submit extra in-depth content material, making it competitors for TikTok, X, and YouTube.
10-Minute Reels Coming To Instagram?
In line with Alessandro Paluzzi on X, Instagram could possibly be testing choices to add Reels which might be as much as three to 10 minutes lengthy.
This consumer usually shares particulars of recent Instagram options earlier than they’re confirmed.
#Instagram is engaged on the power to create #Reels as much as 10 minutes lengthy 👀 pic.twitter.com/jQTUM9fPsM
— Alessandro Paluzzi (@alex193a) August 30, 2023
Instagram confirmed inner testing of longer Reels with TechCrunch.
For now, Instagram customers can add Reels which might be as much as 90 seconds, making the potential change a major shift within the platform’s technique.
Extra Social Platforms Undertake Lengthy-Type Video Content material
This doable growth underscores the escalating competitors between video content material platforms for the eye of social media customers.
If longer Reels arrive, Instagram will compete with a number of platforms for long-form video content material.
TikTok, for instance, has allowed customers to create 10-minute movies since 2022.
X/Twitter added the possibility for Blue subscribers to add ten-minute movies in December 2022.
Whereas Shorts stay restricted to 60 seconds, normal YouTube movies will be as much as 12 hours lengthy.
It will likely be attention-grabbing to see if Instagram provides distinctive monetization applications to encourage creators to make longer content material since pausing its Reels bonus program earlier this yr.
Amongst its many monetization choices, TikTok permits creators to group movies into monetizable collections known as TikTok Sequence.
Affect On Social Media Entrepreneurs
What do longer Reels on Instagram imply for entrepreneurs?
The power to submit longer video content material on extra social platforms might result in elevated visibility and engagement for manufacturers.
However it additionally implies that entrepreneurs and content material creators on Instagram should make investments extra time and assets into creating longer, higher-quality video content material.
Featured picture: Forstock/Shutterstock
