Right here’s a fast, however essential be aware from Instagram chief Adam Mosseri:
As per the above clip, Mosseri clarifies that together with your personal model’s brand is not going to influence the attain of your Reels on Instagram.
To cite Mosseri instantly:
“In the event you watermark a Reel with your personal brand, will that have an effect on its attain? The reply is not any, that’s truly good to go. What we attempt to do will not be advocate Reels with logos from different apps, but when it’s your personal brand, don’t fear about it.”
Again in 2021, Instagram applied a discovery penalty for Reels that embrace the TikTok brand on them, with a purpose to disincentivize customers re-posting content material between the 2 apps. Re-posting TikToks as Reels, even with a watermark, will nonetheless get proven to your followers in the identical method, however their broader attain is restricted, in order that they received’t present up in Discover or inside suggestions
The particular recommendation on the time was that customers mustn’t publish content material “that’s visibly recycled from different apps”.
Since then, YouTube has added Shorts, its personal variation of short-form content material, and that, seemingly, would even be coated below IG’s “logos from different apps” proviso right here.
However together with your personal model brand in your clips is okay, and received’t lead to a attain penalty.
In some methods, it appears a bit petty for Meta to limit the attain of re-posts from opponents, however then once more, they do the identical, with a purpose to spotlight authentic content material (ideally) notably throughout the invention components of their apps.
So, to make clear, don’t re-post TikToks to Reels with the TikTok brand if you happen to’re seeking to attain a broader viewers. However if you wish to create a Reel that features your personal branding, that’s not an issue.
A related clarification for Reels creators.
