This might immediate a major shift in your IG posting technique.
As you will have observed within the app, Instagram is presently testing a brand new vertical grid show on consumer profiles, which switches from the normal square-shaped thumbnail photos to longer stills in-stream.
As you may see on this instance, posted by digital advertising and marketing skilled Lindsey Gamble, some IG profiles have already got this new, up to date profile grid format, which higher aligns with movies, particularly, Reels, in formatting.
The truth is, it just about is the Reels grid, however translated to the principle feed, with your whole posts set to be tailored over to this show.
And this, or a variation of it, is probably going coming to all customers quickly, as defined by Instagram Chief Adam Mosseri in his most up-to-date Q and A clip.
As per Mosseri:
“We’re really testing a vertical grid, for these of you who haven’t seen it but, on your profile, as a substitute of squares. Now, squares are from means again within the day when you possibly can solely add sq. photographs to Instagram. And I do know this may be annoying for a few of you who actually spend lots of time curating and ensuring all the pieces strains up, however I would like to do higher by the content material [creators of] in the present day. And the overwhelming majority of what’s uploaded to Instagram in the present day is vertical; it’s both 4:3 in a photograph or 9:16 in a video, and cropping it right down to a sq. is fairly brutal, so I’m hoping we will determine a approach to handle this transition.”
The replace is smart, as Mosseri notes, however once more, it might change your total strategy to your IG profile presentation, and the way you seize consideration along with your content material within the app.
So it could be delicate, in that it merely makes your photos rectangular, giving every panel extra space within the grid. However the perceptual impression could also be vital, whereas it might additionally improve consumer expectations round video content material, as these longer photos recommend video, based mostly on conventional utilization of the platform.
It’s one to look at both means, as Instagram is clearly going to be making an attempt to re-align its platform round video content material, in alignment with utilization shifts.
So count on modifications, and new approaches to posting in consequence.
