Podcasting is a $25 billion business, and high podcasts have quite a bit in widespread — from size to variety of episodes to cowl artwork.
Now a brand new examine by software program firm Podcastle pinpoints these similarities to assist new and seasoned podcasters have a greater shot at producing a profitable present.
The U.S.-focused examine used the Apple Podcasts charts to seek out the highest podcasts after which studied per week’s price of information, beginning April 15. Podcastle additionally surveyed 1,000 podcast listeners so as to add to the findings.
The examine discovered that “revenue” is the principle purpose People need to begin a podcast this yr — and it may be a profitable facet hustle.
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Jannese Torres, the founding father of the private finance podcast, Yo Quiero Dinero, shared with CNBC earlier this month that she brings in a median of $37,394 month-to-month in income, partly by podcast advertisements. A June 2022 Bloomberg report revealed that some podcasters had been making $18,000 a month with white noise.
Here is what else the examine confirmed about high podcasts and the listeners who tune in.
What Do High Podcasts Have in Frequent?
The examine discovered that the common size of a high 250 podcast was 65 minutes. Of these, 68% used the preferred format, an interview, whereas 20% used the second hottest format, a deep subject clarification.
The ten most profitable genres, so as, are society and tradition, comedy and humor, true crime, information, schooling, enterprise, well being and wellness, improv, private improvement, and documentary.
Credit score: Podcastle
The highest 50 most profitable podcasts had hosts that spoke a median of 174 phrases per minute, with a median of 58 filler phrases like “um” and “like” per episode.
Podcast intros for these high performers ranged from 30 to 59 seconds with half including an advert to the intro.
A lot of the high 50 podcasts (60%) had a couple of host. Practically three in 4 of the highest 50 podcasts had a minimum of one visitor on the present.
For canopy artwork, the highest 50 had extra black and blue colours of their cowl artwork than another coloration and 52% of the quilt artwork did not have an image of the host.
Although every podcast cowl used a singular font, solely 38% used bolded font.
Most individuals who need to begin a podcast are motivated by potential earnings (34%) or by the avenue podcasting offers them to precise their creativity (26%).
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Who Listens to Podcasts?
Podcast listeners have elevated by practically 70% since 2019 and there are greater than three million energetic podcasts globally, in keeping with Podcastle.
Most podcast listeners (64%) often tune in on Spotify, with 34% selecting Apple Podcasts. A smaller share (6%) use YouTube Music.
The bulk indicated that they returned to a present as a result of the hosts or friends had been entertaining (69%) and supplied new data or views (70%). A number’s experience in a sure subject saved 36% of listeners coming again.
Most podcast listeners are doing one thing else whereas tuning in. Over one in 4 listeners (28%) had been cooking or doing chores and a couple of in 5 (22%) had been commuting to work or faculty.
Listeners indicated that the largest issues podcast hosts ought to keep away from are together with too many advertisements or having poor audio high quality. Too many advertisements flip off listeners throughout generations, with 70% of People citing it as their primary podcast turn-off total.
Practically half of all listeners surveyed mentioned poor sound high quality made them cease listening.
Credit score: Podcastle
