Not On The Excessive Road’s former CMO and CEO is making a spot for “phrase of mouth” in social commerce by a brand new platform.
When shopping for something, taking a look at critiques is usually first on the guidelines, alongside getting recommendation from folks you truly know who’re utilizing the product.
Cue I Love It, a platform that began when former marketer Ella d’Amato, the corporate’s co-founder and CEO, realised customers “wish to hear from actual folks, and get actual critiques and actual suggestions”.
The platform’s proposition is just like that of Asos’, however differs with the inclusion of consumer fee.
