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How Meta Makes its Money [Infographic]

In some methods, that is an absurd factor to place right into a chart like this, because the imbalance is so vital that it appears pointless.

However the beneath chart from Visible Capitalist, which highlights simply how a lot cash Meta makes from advertisements, does underline the importance of its advert enterprise, in variance to its different choices, like its Quest VR headsets, Ray Ban Meta glasses, subscriptions, information licensing, and many others.

For all of its numerous tasks, Meta nonetheless makes virtually all of its cash from advertisements served throughout its apps.

Which, at greater than 3 billion energetic customers throughout Fb, IG, Messenger, Threads, and WhatsApp, is sensible. However, yeah, for those who had been pondering that its {hardware} gross sales is perhaps catching up, or its verification subscriptions is perhaps a giant factor, they’re nothing in comparison with its total advert consumption.

As you can even see, North America stays its key income market, by a giant stretch.

A useful, fast reference to visualise how vital Zuckerberg’s advert empire is.

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