As System One groups prepare for the brand new season, manufacturers are utilizing social media to rework the normal sport into an inclusive and accessible group giving followers “a glance behind the scenes”.
On the planet of motorsport, athletes cooperating to leap on viral traits could have been extraordinary a decade in the past, nevertheless it’s now a significant a part of social media methods in System One.
Fernando Alonso embracing TikTok, and a Taylor Swift courting hearsay, could have come as a shock to followers, nevertheless it’s been an excellent profit to his crew, Aston Martin F1, which noticed 111 million views on TikTok through the 2023 season – a mean of three.3 million views per piece of content material.
