Erika Kullberg now has greater than two million subscribers on YouTube and over 21 million followers throughout her social media accounts — however 5 years in the past, she began off at zero subscribers, similar to all new YouTube creators.
Kullberg makes private finance movies for YouTube, Instagram, Fb, and TikTok, with content material centered on serving to folks get what they’re owed and sharing private finance anecdotes from her personal life, like why she stop a $250,000 job in company legislation.
She says of all of the platforms she posts on, she makes essentially the most cash from YouTube.
Kullberg has made greater than $353,000 from YouTube previously 5 years, not together with model sponsorships and earlier than taxes.
Credit score: Erika Kullberg
It took her about three months of posting one YouTube video per week to get her first thousand subscribers and qualify for monetization. That is fairly quick: For reference, knowledge on the VidIQ channel exhibits that it takes about 15.5 months on common for YouTubers to get monetized.
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Kullberg shared the secrets and techniques behind her YouTube channel’s quick monitor to development in an interview with Entrepreneur.
Entrepreneur: Was there a mindset or something you probably did strategically to assist your channel stand out and get monetized?
Kullberg: Once I first began YouTube, I dedicated to placing out one video per week for one 12 months it doesn’t matter what. As a result of what I see numerous instances for YouTube is folks put out 5 movies after which they’re so discouraged that they are not magically at a thousand subscribers after 5 movies that they only hand over. So 52 movies. That was a giant mindset factor.
One other factor that I did was examine and analyze YouTube channels earlier than I launched my very own. I noticed the significance of getting the correct thumbnail and getting the correct title. It additionally needs to be a subject that you simply’re tremendous captivated with.
It took me three months to hit a thousand subscribers and that was after placing in a single video per week. For every video, I used to be spending 15 to twenty hours.
How might somebody discover a YouTube area of interest that may quickly develop? Are there any instruments or analysis techniques you’d suggest as they scope out the sector?
For the area of interest, I might say do not base your content material on what has the possibility to quickly develop. Base it off of what you are captivated with. I do suppose an excellent metric to know how giant the potential market is seeing how giant the most important folks in that area of interest are… that provides you with a tough sense of how large the area of interest is.
After which in case you’re particularly desirous about methods to construct cash via YouTube, methods to use it to both complement your present earnings or ultimately substitute your earnings, I might even be desirous about how worthwhile that area of interest could possibly be, not simply in YouTube advert income, which is one solution to earn cash, however in different alternatives too. May you change into an affiliate marketer?
If you happen to’re a gardening channel, then you would promote gardening provides and possibly earn a fee off of that. That is online marketing. So, considering two steps forward of what’s the potential for me to not solely develop this channel and get subscribers, however to become profitable.
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The YouTube search bar is your finest instrument. There are paid instruments that YouTubers use. The three paid instruments that come to thoughts are TubeBuddy, VidIQ, after which ViewStats.com.
What sort of preparation did you do earlier than you posted your first video?
I analyzed what different movies have been doing. One of many workouts I might suggest everybody do is to go discover the people who find themselves speaking about the identical factor that you simply need to discuss to.
Checklist them out after which go to their YouTube movies and kind by fashionable movies. That begins to offer you an concept of what sort of viral subjects there are in your movies.
On the level you are at now, how do you make sure that your channel retains rising?
For me, I believe naturally in case you preserve placing out content material, it should continue to grow. It might not all the time develop on the identical tempo. Like, for example, within the private finance house, if you wish to get essentially the most views, it’s essential speak about issues which can be trending and keep on high of the fashionable subjects.
However I’ve sort of shifted to a distinct route with my channel, so I create content material that I am fascinated about speaking about as an alternative.
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How do you stability YouTube and different ventures, like your authorized tech startup Plug and Regulation?
When you begin earning profits for YouTube, you possibly can determine what you’re uniquely positioned to do, after which what you possibly can rent out.
So once I first began YouTube, I used to be working towards as a lawyer full-time, and doing YouTube as my aspect passion for 20 hours every week on high of that.
Credit score: Erika Kullberg
I edited the primary video myself and it took me 20 hours to learn to edit. After which one other 10 hours to edit that video. So then I employed an editor.
As I began to earn some earnings from YouTube, I used to be capable of rent out totally different components of it. So I used to be capable of rent an individual who designs thumbnails. I realized methods to rent and delegate duties. I’ve many individuals on my staff now who assist me, however it did not begin that means.
You used to work in company legislation. What recommendation do you’ve for somebody desirous about a profession change?
Ensure you come up with the money for to do it. If you happen to’re desirous about leaving or altering your profession or quitting to change into an entrepreneur, begin saving up.
If you can begin exploring your aspect passion on the weekends, hopefully, that aspect passion, as quickly because it begins producing earnings frequently, can change into your most important factor and you’ll stop your job.
Do you ever remorse leaving that company life behind?
I’ve by no means as soon as regretted leaving the company world behind.
I grew to become a lawyer as a result of I needed to assist folks, and I needed to make a distinction. However being a company lawyer did not fulfill that for me, and I did not love having my time dictated and managed by a boss. I really feel very, very fortunate and I by no means remorse taking the leap to be right here. Go away behind the company life and the flowery paycheck.
Credit score: Erika Kullberg
Do you’ve some other recommendation for entrepreneurs who need to begin and develop a YouTube channel?
I might say be clear in your mission, perceive the monetization route, perceive that outcomes aren’t going to be quick, it’s in all probability going to take you twice as lengthy to get to no matter subscriber depend you are hoping for, and so be affected person and perceive that it is numerous work.
To present context, I overlook the precise numbers, however it took me three months to hit a thousand subscribers, it took me one other three months to hit 2,000, after which in a month, between months 5 and 6, I went from 2,000 to 52,000 subscribers, roughly, and made $20,000 that month from YouTube.
That was a mix of YouTube, advert income, associates, and sponsorships. So, you are only one video away from altering the trajectory of your future. Be affected person and do not hand over.
This interview has been minimize and edited for readability.
