Be part of us as we have a look at how your on-line status and native advertising methods can drive income for your online business, whereas avoiding pitfalls alongside the best way.
With visitor Raj Nijjer of Edge, we’ll dive into the income impacts that your on-line status can have, and why this status constructing needs to be essential in your planning.
Be part of your host Loren Baker, as he and Raj talk about the best way to keep away from wasteful methods of native advertising and multi-location companies, plus a pair recommendations on how status may also help entice and retain high expertise.
[01:14] – Raj’s Background and Journey to Edge.
[02:44] – Edge’s Idea of Worker-Pushed Development and Its Connection to Google Evaluations.
[10:34] – How Evaluations Contribute to Native website positioning.
[11:27] – Buyer-Going through Finish: In-Depth Evaluations and Personalization.
[13:24] – Standing Out in Cutthroat Competitors: Franchises and Service Companies.
[14:37] – Motivating Workers and Clear Recognition By Evaluations.
[20:49] – Repute Administration and Injecting Worker Recognition.
[45:06] – Worker Retention Throughout Challenges Like The COVID-19 Pandemic.
We encourage companies to amplify constructive opinions and study from the unfavorable opinions. – Raj Nijjer, 5:34
Not solely does the model win and the enterprise win, however staff can really feel nice or an individual can really feel nice in regards to the job that they’ve carried out. – Raj Nijjer, 9:21
Constructive opinions are so vital. There’s one stat I learn in your web site…53% of shoppers gained’t go to a enterprise rated below 4 stars. – Loren Baker, 15:21
I feel the injection of motivating and recognizing your staff whereas they’re doing this service is one thing that we’re very happy with, as a result of we are able to see which staff are doing rather well. After which you possibly can duplicate that. – Raj Nijjer, 21:44
Our objective is to marry the advertising with operational excellence. You need to maintain folks accountable, particularly in case you’re rewarding them. – Raj Nijjer, 30:53
I feel one factor COVID taught each enterprise proprietor is worker retention and the way exhausting it’s been to search out folks and when a displacement occurs, it actually jeopardizes your online business in case you don’t plan it properly. So that you need to maintain your superstars, don’t ever lose your superstars. – Raj Nijjer – 41:10
Assets Talked about:
Join With Raj Nijjer:
Raj is Head of Advertising and marketing for Edge, an employee-driven development platform for service manufacturers. Beforehand, he was the CMO of Refersion (acquired), and held government advertising roles at Yotpo and Yext (IPO in 2017). Raj additionally spent over 9 years at Godaddy (IPO in 2015) in management roles launching progressive product traces with over ten patents issued and resulting in a PE buyout and an IPO.
Raj can also be fractional CMO to early and mid-stage expertise startups. Raj acquired his Bachelors of Science diploma in Worldwide Administration and his MBA from the W.P. Carey Faculty of Enterprise at Arizona State College.
Join on LinkedIn: https://www.linkedin.com/in/rajnijjer/
Comply with him on Twitter: https://twitter.com/RajNijjer
Join with Loren Baker:
Comply with him on Twitter: https://www.twitter.com/lorenbaker
Join with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
