Google introduced that it’s dropping help for the 2020 COVID-era Particular Bulletins structured knowledge sort and utterly phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured knowledge documentation.
SpecialAnnouncement Structured Information
This structured knowledge sort was adopted by Google in April 2020 as a approach to announce a variety of knowledge associated to the COVID pandemic. It was particularly for COVID associated bulletins and it by no means advanced past pandemic associated functions though Google did enable the usage of this structured knowledge for native companies to announce new retailer hours as a approach to talk to Google that knowledge whereas not essentially exhibiting a wealthy outcome.
Curiously, this structured knowledge was launched as a “beta” function, which means that it was a dwell take a look at topic to adjustments and was by no means built-in as an official structured knowledge, remaining a beta function to the tip.
There have been two methods to submit a particular announcement discover, by structured knowledge and Google Search console.
Customers who proceed to make use of the Particular Announcement structured knowledge may have no damaging impact by retaining it on their website however it is going to haven’t any impact on Google Search.
Learn Google’s particular announcement concerning the deprecation of the SpecialAnnouncement structured knowledge right here:
Particular announcement (SpecialAnnouncement) structured knowledge (BETA)
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