Google’s Martin Splitt answered a query within the web optimization Workplace Hours podcast about whether or not reproducing YouTube video content material into textual content on an internet web page can be seen as duplicate content material and have a detrimental affect on the net web page rankings.
Though duplicate content material isn’t a detrimental rating issue, content material printed on a extra authoritative website could cause the content material on the much less authoritative website to be outranked. It’s a sound query to ask as a result of content material on an authoritative will outrank the identical content material on a much less authoritative one.
Some within the search neighborhood refer to at least one piece of content material usurping the rankings of one other as ‘cannibalization’ of the webpage’s rating potential. That is the priority of the individual asking the query.
Google’s Martin Splitt narrated the submitted query:
“If I create a YouTube video after which take that actual textual content or content material and place it on an internet web page, might Google flag that internet web page or website for duplicate content material?”
Totally different Content material Media Are Handled As Separate
Martin Splitt answered that the 2 types of content material are totally different and won’t be handled as the identical content material, thus publishing textual content content material extracted from a video is not going to be thought-about duplicate content material.
That is his reply:
“No, one is a video and the opposite one is textual content content material, and that will be distinctive content material!”
Publishing Extracted Textual content From Video
Martin praised the concept of extracting textual content content material from a video and republishing it as textual content, noting that some folks choose to eat content material in textual content kind moderately than watching a video. Reversing the stream of content material from textual content to audio or video might be not a nasty thought additionally as a result of some folks have hassle studying textual content content material and will choose listening to it from a video or a podcast format.
Martin commented on publishing video content material in a textual model:
“It’s additionally not a nasty thought, some customers (like me) would possibly choose a textual content model and others won’t have the ability to use a video model of the content material within the first place resulting from bandwidth or visible constraints.”
Takeaways
The concept behind the query is repurposing content material and it’s a good suggestion. Search is greater than Google, it’s additionally YouTube and wherever folks get their audio content material, like Spotify. The truth that there is no such thing as a cannibalization of the content material between mediums makes repurposing a viable strategy to extending your content material attain.
Hearken to the podcast on the 8:20 minute mark:
Featured Picture by Shutterstock/Roman Samborskyi
