Google’s John Mueller provided an perception into why the area title migrations between a number of language variations of the identical web site turned out vastly completely different regardless that the identical course of was adopted for every of three web sites.
Migrating To Completely different Area Names
The individual asking the query maintained three web sites beneath three completely different nation code high stage domains (ccTLDs). The ccTLDs had been .fr (France), .be (Belgium), and .de (Germany). The venture was a migration from one area title to a different area title, every inside their respective ccTLD, like example-1.fr to example-2.fr.
Every website had the identical content material however in several languages that corresponded to the international locations focused by every of their respective ccTLD. Thus, as a result of all the pieces concerning the migration was equal the affordable expectation was that the end result of the migration could be the identical for every website.
However that wasn’t the case.
Two out of the three website migrations failed and misplaced visitors. Solely one among them skilled a seamless transition.
What Went Mistaken?
The individual asking for details about what went unsuitable tweeted:
“Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced loads of visitors in Oct. 23
Different TLD carried out properly.
Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else may very well be unsuitable ?”
Authentic tweet:
Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced loads of visitors in Oct. 23
Different TLD carried out properly.Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OKWhat else may very well be unsuitable ? pic.twitter.com/95qRoaZzbL
— Quentin Adt (@Quentin_Adt) April 16, 2024
John Mueller Tweets His Response
Google’s John Mueller responded that every website is a distinct website and must be thought to be in another way even when they share the identical content material property (in several languages) between them.
Mueller tweeted:
“I don’t know your websites, however even when the content material’s the identical, they’re primarily completely different websites (particularly with ccTLDs), so it could be regular for a migration to have an effect on them in another way (and this appears to be fairly a method again within the meantime).”
Right here is his tweet:
I do not know your websites, however even when the content material’s the identical, they’re primarily completely different websites (particularly with ccTLDs), so it could be regular for a migration to have an effect on them in another way (and this appears to be fairly a method again within the meantime).
— John 🧀 … 🧀 (@JohnMu) April 23, 2024
Are Web site Migrations Primarily Equal?
John makes an essential remark. It could very properly be that how a website suits into the Web could also be affected by a website migration, particularly by how customers might reply to a change in template or a website title. I’ve accomplished area title migrations and people have gone properly with a brief slight dip. However that was only one area title at a time, not a number of domains.
What Would possibly Be Going On?
Somebody in that dialogue tweeted to ask if that they had used AI content material.
The individual asking the unique query tweeted their response:
“Sure a little bit of AI for brief description, primarily in class pages, however nothing which may very well be misleading from an end-user perspective.”
May it’s that the 2 of the positioning migrations failed and a 3rd was profitable as a result of they coincidentally overlapped with an replace? Provided that the extent of AI content material was trivial it’s in all probability unlikely.
The essential takeaway is what Mueller mentioned, that they’re all completely different websites and so the end result ought to naturally be completely different.
Featured Picture by Shutterstock/William Barton
