Google revealed a video about what to do get Google to mechanically re-index a whole web site. The reply to the query presumed that the context was a serious change to a whole web site, necessitating an entire crawl to expedite updating Google’s index.
The individual asking the query needed to know if there’s a strategy to set off a whole-site recrawl.
Google’s John Mueller narrated the query:
“Immediately’s query is whether or not there’s a mechanism to request re-indexing of a complete web site without delay.”
Mueller answered:
“Sadly, no. There’s at present no strategy to set off a recrawl and reprocessing of a complete web site suddenly.
While you make main modifications on an internet site, engines like google will typically replace these mechanically over time. There’s nothing further that you must do.”
Mueller subsequent outlined further issues that somebody needing a re-indexing ought to do.
The key factors he coated are:
1. Use 301 response codes to alert engines like google {that a} webpage has moved in order that the brand new pages are found.
2. Use 404 server response codes to inform engines like google {that a} web page not exists.
3. Google tends to present excessive precedence to crawling necessary pages of an internet site like the house web page, which signifies that linking key pages from necessary pages is an effective technique.
4. Vital modifications similar to new phone numbers (and doubtless road addresses) ought to ideally be famous on a very powerful pages of an internet site.
301 Server Response Codes
Including a 301 redirect when a webpage’s URL modifications is after all important. The server response informs engines like google {that a} web page has completely moved to a brand new URL which can then encourage the search engine to hunt out the brand new webpage for indexing.
If the webpage is completely the identical and solely the URL has modified then this shouldn’t have any impact on rankings aside from just a few days of transition because the index replaces the previous URL with the brand new one.
But when the content material of the webpages have additionally modified then there’s a chance that this may occasionally set off a web site high quality re-evaluation, a course of that might take longer than one might really feel snug with.
John Mueller commented in one other video from 2021 on what occurs after a serious web site modifications:
“The one time the place we do need to sort of rethink how the location works is that if the location does a critical restructuring of its web site the place it modifications a variety of the URLs and all the inside hyperlinks change, the place perhaps you progress from one CMS to a different CMS and the whole lot modifications and appears totally different.
Then from a high quality standpoint or from a technical standpoint, we will’t simply maintain the previous understanding of the location, of the pages, as a result of the whole lot is totally different now.
So we sort of need to rethink all of that.
However that’s additionally not one thing that’s triggered by something particular however reasonably it’s simply effectively a lot of issues have modified on the location and even to sort of incrementally sustain we’ve to do a variety of incremental modifications to re-evaluate that.”
Watch the #AskGooglebot video with Google’s John Mueller:
Can my whole web site be re-indexed at my request?
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