Having generated 40.6 million impressions on TikTok with its newest marketing campaign, Reserving.com is on a mission to convey its “motivations-led” mantra to social media.
In terms of journey advertising, unsurprisingly most manufacturers go for a vacation spot focus interesting to holidaymakers trying to discover the world. Reserving.com, nevertheless, has a brand new “motivation focus”, which markets journey as experience-based somewhat than location-centred.
A part of Reserving Holdings, which notched up $23.1bn (£18.2bn) in income throughout Q3 2024, Reserving.com has raised consciousness of its Genius loyalty programme with a creator-led marketing campaign designed to achieve younger travellers, particularly via TikTok.
“What we actually wished to do with our marketing campaign was to begin to communicate to our audiences and have an genuine voice,” says Gert Laubscher, international social media artistic strategist at Reserving.com UK.
