Contentful, a composable content material platform, has signed a definitive settlement to accumulate Berlin-based Ninetailed, a structured content material personalisation and experimentation specialist.
This transfer will permit Contentful to supply its prospects a scalable, AI-driven personalisation resolution that’s already built-in into the Contentful platform.
Not like legacy options, the mixed providing will leverage the ability of composability, an API-first structure, Generative AI, and lightning quick edge supply. Prospects may have the power to rapidly and simply establish, choose, experiment, and analyse personalised experiences throughout channels with out creating new workflows. This can allow manufacturers to generate larger Return on Funding (ROI) from their content material and information investments and in the end improve income by tailor-made buyer journeys.
Karthik Rau, Contentful’s CEO, stated: “Personalisation has lengthy been a objective for entrepreneurs, however driving significant ROI at scale has been difficult as a result of fragmented device chains, excessive improvement and content material manufacturing prices, and poor buyer information integration.
“Ninetailed seamlessly integrates with Contentful, offering easy workflows, code-free experiment creation, and strong connectivity. Ninetailed’s merchandise radically simplify personalisation of digital experiences.”
With an ecosystem of greater than 100 integrations and plug-ins, Contentful’s scalable, dependable, enterprise-grade content material platform is already the answer of alternative for main organisations. With the current launch of Contentful Studio and the addition of Ninetailed’s merchandise, Contentful will quickly be the one resolution available in the market that gives a contemporary, composable platform tailor-made to technical customers, mixed with low-code experience-building and personalisation merchandise for advertising and design groups.
Ninetailed co-founder and CEO Andy Kaiser, stated: “Becoming a member of forces with Contentful means prospects will profit from a totally built-in, AI-native personalisation resolution paired with a strong composable content material platform.
“My fellow co-founder Alexander Braunreuther, the Ninetailed workforce and I are past thrilled to be becoming a member of Contentful the place we’ll have the chance and assets to quickly iterate and convey category-changing improvements to market.”
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