Dive Temporary:
- Chipotle is partnering with health app Strava to supply a number of personalized route segments and a problem beginning at present (Jan. 2), in line with info supplied by the corporate.
- Chipotle segments — parts of roads and trails the place Strava customers can enter into pleasant competitions — might be present in New York, Los Angeles, Chicago, Washington, Denver and Columbus, Ohio. Every section ends at a Chipotle location. The person in every metropolis that completes every section essentially the most will obtain free Chipotle Life-style Bowls for a yr.
- Chipotle says it’s the first QSR model to supply personalized challenges on Strava. The tie-up runs all through the month of January, a time usually related to shoppers committing to residing more healthy existence, and will probably be supported with a collection of promotions.
Dive Perception:
After the vacation interval of indulgence, it ought to come as no shock that half of all shoppers are anticipated to resolve to drop some weight within the New 12 months, and almost as many (47%) will vow to train extra. By combining its Life-style Bowls with the Strava tie-in, Chipotle is seeking to seize the eye of those shoppers.
Based on a Chipotle inner survey, almost 70% of the model’s shoppers who’re runners say they’re possible or very more likely to eat Chipotle after coaching for a race. To that finish, the corporate is providing frequency challenges to reward shoppers with free Life-style Bowls, which might be created to suit a wide range of diets, for finishing the segments that finish at Chipotle eating places.
Shoppers who tackle the late-month problem of logging not less than 20 minutes of exercise twice per week between Jan. 15 and 28 will obtain free guacamole. Different gives embody a free Life-style Bowl for Chipotle Rewards members with the acquisition of a bowl on Jan. 12, often known as Quitters Day. Chipotle can even sponsor a streak-based problem on the Strava app between Jan. 15 and 31 and provide free supply on Life-style Bowls orders made by way of the net or the corporate’s app all through the month.
The promotion follows a tack Chipotle took final New 12 months’s when it launched the Life-style Bowls, by which the corporate created a Snapchat Lens that included meditation prompts and workouts. The place final yr’s promotion launched in the course of the month as shoppers’ dedication to resolutions wavered, this yr’s partnership is launching in time to seize the fervor that comes with the joy of beginning the brand new yr on a constructive be aware.
