Bounty Paper Towels, a Procter & Gamble model, is getting ready for the NFL playoffs and the Tremendous Bowl with social content material that includes soccer dynamic duos connecting over a plate of wings and illustrating how the family product can clear up the mess from the favored sport day meals. The hassle repeats Bounty’s focus from final 12 months’s Tremendous Bowl on wings and NFL duos, or wingmen, constructing on the push by bringing on practically thrice as many athletes.
To kick issues off, the CPG model launched a four-and-a-half minute video on YouTube, titled “Wingman Tales Spill the Sauce,” by a partnership with Workforce Whistle, a sports activities and leisure media firm that’s a part of the DAZN Group. The video options Rob Gronkowski and Julian Edelman chowing down on wings as they reminisce about their soccer careers and clear up utilizing the Bounty towels conveniently situated on the desk.
The primary video teases an upcoming second episode of “Wingman Tales Spill the Sauce” that includes Ja’Marr Chase and Tee Higgins of the Cincinnati Bengals. Further unique social content material will seem all through January that includes further duos Philadelphia Eagles gamers DeVonta Smith and AJ Brown in addition to Buffalo Payments gamers Damar Hamlin and Dane Jackson.
The marketing campaign is impressed by the estimated 1.45 billion wings consumed by Individuals throughout final 12 months’s Tremendous Bowl, a record-breaking quantity, in response to the press launch. Nonetheless, wings are recognized to be messy and Bounty is hoping to be front-of-mind as customers make their paper towel purchases forward of Tremendous Bowl LVIII on Feb. 11.
Along with the sequence, Bounty is activating in Las Vegas previous to the Tremendous Bowl. Between Feb. 4-10 at Mandalay Bay Conference Middle on Radio Row, the model shall be freely giving greater than 4,000 wings (and taking good care of the next mess) with the assistance of NFL duos, similar to Edelman and Gronkowski. Those that are unable to make the occasion can obtain $4 money again on a single buy of Bounty Paper Towel merchandise value $10 or extra by submitting their receipt by Ibotta. The money again provide is sweet by Feb. 12.
