HomeSocial Media MarketingBluesky on brands, engagement and offering a ‘different vision’ for social media

Bluesky on brands, engagement and offering a ‘different vision’ for social media

After seeing an enormous inflow in customers following Trump’s presidential victory, Bluesky is extending its measurement providing and positioning its various imaginative and prescient for manufacturers.

Becoming a member of Bluesky could look like a enterprise into the unknown for manufacturers. But the decentralised social platform – or “open community” because it prefers to be referred to as – argues it affords manufacturers the possibility to be genuine.

“For the primary a part of Bluesky’s historical past, we weren’t seeing many manufacturers be a part of,” explains head of particular initiatives Emily Liu. “It was an especially natural group of people that had been taken with trying out Bluesky as a brand new app.”

The platform launched to the general public in February 2024 after being invite-only for a yr prior, because it developed its belief and security staff. Head of belief and security Aaron Rodericks beforehand held the identical position at Twitter.

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