Little Moons, Duolingo and Elf focus on life after TikTok virality, sustaining momentum and avoiding “viewers fatigue”.
Many manufacturers have benefitted from TikTok’s capability to make content material go viral. However what occurs subsequent?
By utilizing in style sounds, partnering with creators, participating with followers and hopping on tendencies, manufacturers are going to nice lengths to maintain momentum.
“It’s not ok to be a flash within the pan – you should additional your individual ambitions as a model and a enterprise,” says Ross Farquhar, advertising and marketing director at Little Moons.
Again in January 2021, the mochi ice cream model sparked a TikTok-fuelled craze amongst locked-down shoppers for its bite-sized treats, spawning 15,000 movies and greater than 150 million views. Gross sales surged by over 2,000%, accelerating the expansion technique by a yr.
On the time the UK was in lockdown and shares had been low, resulting in challenges for the model.
