The iPhone 16 could have been the focus of Apple’s Monday occasion, however Apple had one other announcement to pair with its new $799 smartphone — a free replace to the $250 AirPods Professional 2, which Apple refreshed final 12 months, to make the earbuds double as listening to aids.
“We’re actually excited to announce that this fall, AirPods Professional may have a medical grade, over-the-counter listening to assist characteristic,” Dr. Sumbul Desai, vp of well being at Apple, mentioned on the occasion, specifying that the characteristic addresses gentle to average listening to loss.
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After a software program replace this fall, anybody with a pair of AirPods Professional 2 and an up to date iPhone will be capable of entry a five-minute, at-home, clinically validated listening to take a look at. All they need to do is faucet their iPhone display screen in response to auditory cues. Based mostly on the outcomes of the listening to take a look at, Apple guarantees that the AirPods will change into customized listening to aids delicate to their wants.
Apple additionally added an “on by default” for everybody listening to safety mode, which actively filters out loud background noise, just like the sound of a garden mower, for listening to well being.
Round 20% of the world’s inhabitants, or about 1.5 billion folks, expertise listening to loss, in accordance with the World Well being Group. Within the U.S., about 36 million folks have gentle to average listening to loss, whereas 1.8 million folks expertise extreme listening to loss.
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Listening to aids might be costly, priced wherever from $2,000 to $7,000 per pair, although some over-the-counter units can value as little as $30. The value variation arose in 2022 after the FDA handed a rule permitting for over-the-counter, lower-cost listening to aids. Although the standard and match of over-the-counter choices could also be much less passable than prescription choices, “only a few” insurance coverage insurance policies cowl the price of prescription units. So over-the-counter might be the reasonably priced different.
The Apple AirPods Professional 2. Photographer: Nic Coury/Bloomberg through Getty Photos
Apple is not the primary to supply reasonably priced listening to aids. Sony has a number of self-fitting, FDA-cleared listening to aids ranging between $799 and $1,099, with its first two choices launched in 2022. Sennheiser launched its personal over-the-counter listening to aids in August 2023 and priced them at $999.
Apple differentiates the AirPods Professional 2 by saying that the machine’s listening to updates type “the world’s first end-to-end listening to well being expertise.” About 100 million folks around the globe use AirPods, emphasizing the broad attain of listening to updates Apple might roll out within the years to return.
The AirPods Professional 2 has been out there since 2022 however the firm refreshed the product final 12 months with USB-C charging and adaptive noise management. The earbuds didn’t get any {hardware} adjustments this 12 months; Apple introduced this free software program replace as a substitute.
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