With ever-changing shopper tendencies – together with the appearance of AI expertise – digital advertising has been on the verge of historic transformation, with new applied sciences reshaping the way in which we create and eat content material.
These modifications within the business are exactly why Podcastle, a number one AI-powered content material creation platform, lately printed an eBook exploring how AI can rework audio and video manufacturing in-depth, providing precious insights into the way forward for content material creation for advertising groups.
Let’s delve into some key highlights from their e-book and discover how these improvements are set to vary advertising methods within the coming yr.
The Rise of AI in Content material Creation
With virtually 90% of entrepreneurs planning to extend audio content material, and 70% contemplating video their only conversion software, it’s clear that these codecs are dominating the content material advertising sphere. Nevertheless, lower than 20% of entrepreneurs consider they’ve the sources to create high-quality audio/video content material.
Why is that? Many cite time constraints, restricted bandwidth, and technical hurdles as important obstacles. However that is the place AI steps in to bridge the hole. So let’s check out the 5 key methods AI is reworking the way in which content material creators document, edit, and publish their work.
1) Streamlined Manufacturing Course of
AI-powered instruments are simplifying content material creation from begin to end, lowering technical calls for, and accelerating manufacturing timelines.
Previously, content material groups needed to juggle a number of platforms for recording and enhancing, resulting in inefficiencies and collaboration challenges. Now, AI options provide complete, user-friendly dashboards that consolidate all features of a venture into one place.
These clever methods can automate repetitive duties, similar to producing intros or advert segments, just by changing written scripts into speech – an automation that not solely saves time but additionally ensures consistency throughout numerous content material items.
2) Enhanced High quality By way of Automated Modifying
Sustaining excessive requirements whereas assembly tight deadlines has been a relentless problem for entrepreneurs. This may simply be a factor of the previous, as there are a handful of AI-driven automated enhancing options that take the guesswork out of the method.
These options can mechanically recommend and incorporate enhancements similar to:
- Noise discount to ship skilled studio-quality sound
- Auto-leveling to normalize audio tracks for improved listener expertise
- Cinematic blur for a smoother, movie-like impact in movies
- Video enhancement to remodel grainy footage into sharp HD-quality
All in all, there are a handful of AI-powered enhancements that not solely save hours of enhancing time but additionally assure a sophisticated, skilled closing product.
3. Value-Efficient Content material Creation
With the typical price for podcast enhancing reaching $73 per hour in 2023, outsourcing manufacturing could be expensive for a lot of advertising groups. That is the place AI software program emerges as an reasonably priced possibility for these dealing with funds constraints and useful resource limitations, because the expertise permits entrepreneurs to create professional-quality content material with out the necessity for costly tools or exterior experience.
By offering intuitive options and automatic capabilities, AI empowers in-house groups to supply high-quality audio and video content material with minimal coaching. A dream state of affairs: entrepreneurs profit from decreased prices but additionally from larger artistic management and quicker turnaround instances.
4. Scalable Collaboration
Solely 25% of entrepreneurs say hybrid setups have made collaboration more difficult. Fortunately, for this group of entrepreneurs, AI content material creation platforms like Podcastle allow real-time collaboration on tasks, simple reference to company for interviews, and easy display screen sharing for video content material creation.
Furthermore, AI’s versatility in dealing with several types of media makes it simpler for entrepreneurs to increase their content material choices and scale their methods. From a single platform, groups can repurpose content material for numerous advertising channels, similar to social media, with out extra funding in new applied sciences or coaching.
5. International Attain and Accessibility
By way of modern options like automated transcription, translation, and voice synthesis, AI is breaking down language and accessibility obstacles, permitting entrepreneurs to succeed in numerous, international audiences and opening up new potentialities for content material creators.
Some key options enabling this expanded attain embody:
- Automated transcription and translation: AI can transcribe audio content material into textual content and translate it into a number of languages, making it doable for content material to succeed in a worldwide viewers.
- Subtitles and closed captions: Straightforward-to-implement subtitles and captions make content material accessible to viewers with listening to impairments and people who favor to look at movies with out sound.
- Voice synthesis: AI-generated voices in numerous languages and accents enable content material creators to supply audio in a number of languages without having native audio system.
The Way forward for Advertising and marketing with AI
It’s clear that AI is revolutionizing audio and video manufacturing, and Podcastle’s e-book reveals entrepreneurs tips on how to experience this wave. By embracing AI, companies can create compelling content material quicker and extra affordably than ever earlier than.
All in favour of considerably lowering your content material manufacturing time and prices? You’ll find and obtain Podcastle’s free e-book, “AI-Powered Content material: 5 Methods AI is Reworking Audio and Video Manufacturing“, right here and uncover how AI can streamline your workflow whereas sustaining high-quality output.
