Google’s John Mueller answered a query about whether or not it’s true that including a “contact web page” and/or and “about web page” was a good suggestion as a result of it’s vital to Google. Mueller checked round and mentioned why the contact and about us pages have been helpful.
Wants To Persuade Firm To Add Contact & About Us Pages
@jaclynbrandt tweeted a query to John Mueller, explaining that they have been making an attempt to persuade the corporate they labored for that including contact and about us pages and wanted an announcement or data to indicate them why they need to add these pages.
They tweeted:
“@JohnMu I’m making an attempt to persuade my firm so as to add a contact us and/or about us web page to our web site. We’re a web based listing/weblog for a distinct segment sport (however run by a ecommerce firm in that sport). Do you will have any ideas I can current to them as to why it’s vital?”
John Mueller requested if it was as a result of they needed suggestions from customers and steered that they examine with their customers.
The particular person asking the query responded that they needed to do it as a result of they heard it’s vital to Google that an organization have these pages.
They tweeted:
“Nope! No want for suggestions (there are different methods to do that). I’ve simply heard it’s vital to Google – however I can’t discover any documentation on this.”
And added:
“And sure I do know I shouldn’t do something simply because Google desires it – I usually avoid that and simply attempt to be useful. However I’ve heard this can be a make or break rule.”
Are Contact & About Us Pages Necessary To Google?
It’s not an unreasonable query to ask if an about us or contact web page is vital. Google’s High quality Raters Pointers particularly inform raters that it ought to be clear who’s liable for the web site.
The rules (PDF) clarify on web page 25:
“In figuring out web page high quality, Raters should think about EEAT:
The primary-hand expertise of the creator.
The experience of the creator.
The authoritativeness of the creator, the primary content material itself and the web site.”
All the above concerns can’t be confirmed by the standard raters if there isn’t a documentation on the webpage about who’s liable for the web site, which is data that may very well be discovered on an about web page.
The web page high quality part continues:
“Raters decide a web page high quality score by:
…Reviewing the data accessible concerning the web site and its creator: It ought to be clear who’s liable for the web site and who created the content material on the web page, even when via an alias or username.”
Figuring out who’s liable for a webpage is simpler when there’s an about web page that explains who’re the folks liable for the web site and why web site guests ought to belief them. That is data that’s, for the needs of score web sites, immediately linked to E-E-A-T within the high quality raters tips.
John Mueller Solutions The Query
Mueller responded to the query as as to if having a contact and about us web page is a make or break rule at Google and that it’s vital to have these pages on an internet site.
He tweeted his response:
“I can consider good causes for some websites to have these sorts of pages, however, after double-checking, there’s nothing in our search developer documentation that means that is wanted.”
About Us & Contact Pages
There’s quite a lot of issues that folks really feel are “vital to Google” that actually aren’t vital. For instance, recipe bloggers have lengthy understood that having a lot of content material is vital for rating in Google. Even recipe blogger SEOs insisted on this to me – although there isn’t a documentation or Googler assertion that confirms that.
And the fact is that the size of content material is just not a rating issue or an affect on rating, it merely doesn’t matter to Google. The one factor that issues is that if it’s helpful or useful and affords and satisfying expertise for customers.
Equally the factor about contact and about us pages is that Google doesn’t care about these both, they’re not “vital” to Google or required.
However they’re vital if you wish to talk to web site guests that the folks liable for the positioning aren’t associates with zero experience. Even for the sake of conversions, getting folks to return to the positioning to click on on advertisements or purchase extra stuff, it’s vital to earn their belief and confidence.
So if an organization wants convincing then possibly the argument that it’ll assist you to make more cash is likely to be argument as any as a result of if individuals are shopping for extra stuff, clicking on affiliate advertisements or growing advert impressions then that’s an indication that folks belief the positioning as nicely.
The consumer expertise is a money-earning-thing and it might have a downstream impact however that’s not a direct factor, even when it’s vital to the standard raters.
Featured Picture by Shutterstock/Dean Drobot
