Addressing its reputational crises head on with new podcast sequence, mining firm Rio Tinto is on a mission to nurture its model.
Rio Tinto has taken its branding as a right for years. A $23.9bn (£19bn) international enterprise based in 1873, the mining big has traditionally paid much less consideration to model constructing than many different long-lived firms.
Nevertheless, a variety of reputational challenges and rising environmental issues have kickstarted a means of change.
