Sponsored by eBay Adverts
Are you searching for a simple strategy to increase your eBay gross sales, however with the ever-changing advertising and marketing panorama, you’re uncertain of what to deal with? One advertising and marketing technique that you could be not have thought-about is utilizing gross sales developments information in your campaigns. By analyzing client behaviors and gross sales information and incorporating this into your advertising and marketing technique, you’ll be able to meet and even exceed your gross sales targets.
On this put up, you’ll learn to use the eBay Adverts gross sales developments calendar to strategically improve your attain and gross sales and plan your stock and promoting technique for all the yr.
What Are eBay’s Gross sales Traits for the 12 months?
Yearly, eBay Adverts analyzes buyer interactions and gross sales to find out what merchandise promote finest throughout completely different occasions within the calendar yr. By taking a deep dive into gross sales developments, eBay sellers can higher plan their stock, promoting, and advertising and marketing finances and know what to anticipate for the yr forward.
For example, when you have been an unsightly Christmas sweater vendor like Anne Marie Blackman, you’d wish to top off on sweaters through the summer time months, begin selling within the fall, and prepare for the gross sales rush in November and December. Whereas this can be a simple instance of following vacation gross sales developments, different gadgets like brooches and pins are tougher to plan for stock and promoting methods.
Fortunately, eBay Adverts has a gross sales developments calendar (which you’ll obtain from their weblog) that highlights product suggestions for every month. This gross sales developments calendar, which is predicated on data-driven analysis from eBay Adverts, highlights when customers are searching for sure classes of things, so you’ll be able to improve your promoting spend to buyers who’re primed to buy.
Listed below are simply a few of the gross sales developments, months, and common proportion will increase for the classes.
January
- Brooches and Pins: 30%
- SIM Playing cards: 15-30%
- Cables and Adapters: 20%
- USB Flash Drives: 10%
February
- SIM Playing cards: 15-30%
- USB Flash Drives: 20%
- Laptop Displays and Equipment: 25-130%
- Business Cookware and Kitchen Instruments: 25%
March
- Laptop Circumstances: 45%
- Toner Cartridges: 15%
- Cell Cellphone Circumstances: 10%
- Business Espresso, Cocoa, and Tea Gear: 10%
April
- Ladies’s Shorts: 50-75%
- Paint and Upkeep: 30-50%
- Patio Chairs: 45-90%
- Pool Cleansing Instruments: 60-65%
Might
- Ladies’s Swimwear: 45-60%
- Ladies’s Sandals: 55-60%
- Automobile Wash Cleaning soap: 35-45%
- Planters: 150-180%
June
- Bike Racks: 30%
- Patio Chairs: 50-85%
- Business Ice Machines: 25-30%
- Business Freezers and Fridges: 40%
July
- Males’s Belt Buckles: 25-40%
- Keychains, Rings, and Finders: 60%
- Umbrellas: 80%
- Business Ice Machines: 25-30%
August
- Males’s Bracelets and Charms: 110%
- A/C Compressors and Clutches: 30-50%
- Pool Cleansing Instruments: 20%
- Laptop computer Energy Adjusters and Chargers: 15%
September
- Outerwear for Infants and Toddlers: 45%
- Child Footwear: 15%
- Handheld Blenders: 45%
- Disinfecting and Sterilizing Merchandise: 80%
October
- Males’s Sleepwear and Robes: 25%
- Males’s Sweaters: 45%
- Blankets and Throws: 25%
- Fire and Range Equipment: 65-90%
November
- Blankets and Throws: 90-115%
- Reward Baggage: 50-65%
- Greeting Playing cards: 30-40%
- Gradual Cookers: 30-40%
December
- Males’s Sleepwear and Robes: 75-100%
- Residence Workplace Desks: 50%
- Handheld Blenders: 40%
- PC and Console VR (Digital Actuality) Headsets: 20-50%
Learn how to Use These Gross sales Traits to Enhance Your eBay Gross sales
With this data of gross sales developments, you should utilize the calendar to plan out your advertising and marketing technique for the yr. Not solely can you propose accordingly to ramp up stock, customer support, and promoting, however you’ll be able to reap the benefits of trending time intervals you weren’t conscious of earlier than.
With extra eyeballs in your listings, you’ll wish to be certain that you optimize your listings; this consists of having detailed product descriptions which are optimized for search. Utilizing a thesaurus is a superb strategy to just remember to’re together with all of these related key phrases and phrases that prospects could be trying to find. If search engine marketing writing isn’t your sturdy go well with, you’ll be able to at all times use synthetic intelligence (AI) software program instruments that can assist you craft a refined description and title for the merchandise you’re promoting.
Together with sturdy descriptions, you’ll additionally wish to have high-quality photographs from a number of angles. Making a short-form video is one other nice strategy to stand out out of your competitors.
Use eBay Promoting Choices
Among the best methods to maximise your promoting {dollars} is to run your campaigns when developments are scorching, and eBay has many choices for rising the visibility of your listings.
With eBay, you should utilize Promoted Listings Superior, which is a pay-per-click promoting mannequin that locations your listings in extremely seen spots throughout the eBay platform. With Promoted Listings Superior, you’ll be able to select your finances spend and audience and examine insights in your vendor hub. Not solely are these adverts simple to arrange, however eBay sellers who used Promoted Itemizing Superior noticed, on common, 50% extra gross sales in comparison with non-promoted gadgets.
One other promoting technique to think about is eBay Offsite Adverts. These adverts prolong your attain and improve your itemizing visibility past the eBay platform on exterior channels like Google. Like Promoted Listings Superior, Offsite Adverts may be accessed and arrange in your eBay vendor hub, making your paid advertising and marketing efforts a snap.
Leverage Social Promoting
Social media advertising and marketing is a superb strategy to attain your audience (particularly when you’re focusing on Gen Z and Millennials) and to get extra visibility in your eBay listings!
In the event you’ve added a video to your eBay itemizing, you’ll be able to repurpose it for social media platforms like TikTok, Fb, Instagram Reels, and YouTube Shorts. Quick-form video content material has by no means been extra fashionable, and utilizing them generally is a extremely efficient strategy to improve site visitors again to your product listings.
With video, you’ll need your content material to supply worth to your viewers by informing, educating, or entertaining the viewer. For example, when you’re promoting an espresso machine, you’ll be able to file a how-to video on learn how to brew the right shot of espresso. Or, when you’re promoting clothes, you’ll be able to create a video on learn how to model the merchandise for a refined and trendy look.
Creating movies on your eBay listings and related social media accounts has by no means been simpler with smartphones and in-app enhancing instruments. Simply jot down a couple of video concepts, movie your content material along with your smartphone in some pure lighted areas, edit, and publish. It truly is that simple!
Different types of content material advertising and marketing chances are you’ll wish to use to advertise your eBay enterprise embrace beginning a weblog, writing visitor weblog posts, showing on podcasts, or sending out month-to-month electronic mail newsletters. No matter digital advertising and marketing strategies you resolve to make use of, keep in mind to maintain your audience in thoughts and to be constant in your efforts.
Present a Constructive Buyer Expertise
With extra consumers in your pipeline, offering top-notch customer support is a should. Begin by having clear and concise insurance policies for returns, exchanges, refunds, and transport.
Among the best methods to construct buyer loyalty is by being conscious of your prospects’ wants. This implies transport merchandise expediently and replying to buyer queries rapidly. When prospects have a constructive expertise with your enterprise, they’re extra prone to buy from you once more.
And let’s not neglect about buyer satisfaction evaluations! When purchasing on-line, most prospects will shrink back from storefronts with poor suggestions evaluations. This text has some good ideas for reinforcing your eBay rankings.
Use the eBay Vendor Heart Sources
eBay needs its sellers to achieve success; that’s why eBay presents sellers a ton of free sources, instruments, and tutorials within the eBay Vendor Heart. Whether or not you’re new to promoting on eBay otherwise you’re a longtime vendor, they’ve the knowledge you have to achieve success in your on-line enterprise. From ideas for getting began and transport know-how to superior matters on learn how to develop your enterprise with bulk listings and promoting.
eBay Gross sales Traits Wrap-Up
Growing your eBay earnings has by no means been simpler! By analyzing these vital gross sales developments and planning out your advertising and marketing efforts for the yr, you may be higher ready to take care of regular e-commerce peaks and valleys. Understanding this info won’t solely aid you reap the benefits of scorching gross sales seasons, however you may as well higher make the most of your promoting {dollars}, giving your eBay enterprise a successful gross sales technique!
To study extra about amplifying your listings utilizing eBay’s promoting instruments, head right here to the eBay Adverts weblog.
This put up was sponsored by eBay Adverts and written by Holly Reisem Hanna. Please remember that we solely promote promoting from corporations we are able to legitimately advocate to our readers. See our disclosure coverage for additional info.
