HomeSocial Media MarketingTikTok Introduces STEM Feed: Safe, Educational Content

TikTok Introduces STEM Feed: Safe, Educational Content

To make TikTok extra useful to its customers and have a good time Pi Day (3.14), it introduced the discharge of a brand new feed devoted to STEM – Science, Expertise, Engineering, and Arithmetic subjects.

This can seem alongside the Following and For You feeds out there once you log into your TikTok account.

TikTok STEM Feed Vs. STEM Hashtags

Customers can discover billions of STEM-related movies on TikTok utilizing #STEM and associated hashtags. However like several hashtag, #STEM and associated hashtag outcomes embrace any video that has added a STEM hashtag to the outline. TikTok creators can embrace a STEM-related hashtag in any video, no matter whether or not the content material is definitely about STEM subjects or is factually correct.

However, the brand new STEM feed can be reviewed by TikTok companions Widespread Sense Networks and Poynter.

Widespread Sense Networks will consider the content material to make sure it’s acceptable for teenagers and never dangerous to their social, emotional, or cognitive improvement. Poynter will consider STEM content material for factual accuracy, guaranteeing that what customers will study will assist them additional their STEM research.

Screenshot from TikTok, March 2023tiktok stem feed

The brand new STEM feed will solely comprise movies that cross each checks, making it protected for college kids to make the most of the data for academic functions.

The brand new STEM feed is about to launch within the US in March.

Why Would TikTok Launch A STEM Feed?

The brand new STEM feed characteristic comes after hypothesis that TikTok is using its algorithm to push propaganda and misaligned data to particular audiences, main legislators to draft a invoice referred to as the RESTRICT Act. This could permit them to evaluate know-how from sure international locations to make sure it doesn’t threaten nationwide safety.

Quite a few stories additionally word the variations between content material proven to TikTok audiences within the US and Douyin audiences (China’s model of TikTok).

Movies promoted to teen audiences on Douyin focus extra on academic and patriotic content material, together with science experiments and digital museum visits. Douyin excludes movies containing pranks, superstitions, and leisure venues for its teen audiences.

What may very well be the potential influence of this sort of concentrating on in the long term?

Lego surveyed 3,000 pre-teens within the US, UK, and China, asking what profession they needed to pursue after they grew up. A 3rd of the respondents aspired to be vloggers/YouTubers.

Half of the respondents in China aspired to be astronauts.

STEM-focused content material for youthful audiences within the US may assist flip the development, encouraging extra teenagers to deal with their research fairly than aspiring to be social media influencers. That is necessary, contemplating that solely 20% of content material creators earn livable wages.

Douyin additionally enforces a most of 40 minutes per day for youthful audiences to forestall customers from changing into hooked on social media. Time-limiting options exist for TikTok customers, however they’re elective.

As with every social community, mother and father within the US ought to take the time to speak with their teenagers concerning the content material they’re viewing. TikTok gives a information for guardians to study extra concerning the methods they’ll handle their teenagers’ exercise on TikTok to make sure it gained’t have a unfavourable influence on their lives.


Featured Picture: diy13/Shutterstock

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