We’ve been offered a lie in trendy advertising and marketing, that authenticity is the key sauce to engagement. That every one it’s good to do is “be actual” and audiences will swoon.
However “being actual” is just not a technique, it’s a default setting.
And when everybody’s defaulting to the identical script, it’s now not actual, it’s noise.
That’s the guts of my new e-book, Hook, Line, and Sinker: How the Energy of Storytelling on Social Media Can Reel in Your Viewers. It’s not some comfortable, fluffy information to “being your true self on-line”. It’s a discipline handbook for the eye financial system, the place clicks are foreign money and your content material has 1.7 seconds to earn it.
I wrote this e-book as a result of I used to be sick of the identical regurgitated recommendation about storytelling. Teachers break story construction down prefer it’s a lab experiment. Gurus hand out empty mantras like “Inform your why”. However no person’s exhibiting you how you can truly cease the scroll.
So I did.
I spent the final 15 years constructing Kubbco, serving to manufacturers, from startups to Europe’s largest enterprises, create content material that doesn’t simply get likes, however modifications notion and drives income. This e-book is my blueprint. It’s the system we use with shoppers daily: Hook, Line, and Sinker.
Right here’s a style:
- Hook: Methods to weaponize sample interruption and platform-native distinction so your content material doesn’t simply mix in, it jumps out.
- Line: Why suspense, character, and thematic construction matter greater than ever, and why most manufacturers butcher them.
- Sinker: Methods to truly ship in your promise and construct emotional payoff, so folks hold watching, studying, clicking.
And sure, I’m going exhausting on the BS. As a result of I’ve seen too many nice founders, entrepreneurs, and creators die a gradual digital loss of life as a result of they’re instructed to “simply submit persistently”.
I’m not right here for that. I’m right here for the manufacturers who need outcomes. Those who wish to make nice content material, not simply extra of it.
Sound such as you?
Then right here’s your shot. I’m freely giving 25 free copies of the e-book on the DMWF Convention in London, June 24–25 at Olympia Nationwide.
Come discover me. I’ll be the man on stage giving a keynote titled:
Advertising and marketing Like a Sociopath: The Energy of Notion Over ‘Authenticity’
No fluff, no filters, simply the reality about what works in 2025, and what’s about to die.
In case you’re prepared to chop by means of the noise and really make content material that converts,
Hook, Line, and Sinker is your subsequent must-read.
See you in London.
— Chris Kubby
