As the corporate steps up its concentrate on influencer advertising, the Marmite proprietor’s new CEO says its entrepreneurs are centered on 4 key areas to drive success.
Unilever’s CEO has requested entrepreneurs on the shopper items big to concentrate on what he phrases the “4V mannequin of social media” as the corporate ups its concentrate on influencer advertising.
CEO Fernando Fernandez took over the management of the corporate, which owns manufacturers together with Marmite, Dove, Knorr and Magnum, final month, and has already made clear that he needs to step up the enterprise’s funding in influencers.
