Because it continues to place extra deal with video content material, with a purpose to faucet into broader engagement tendencies, X is experimenting with an up to date video playback UI, which might transfer the engagement counts up from the underside of the display screen, and the operate buttons into the decrease black bar alongside the underside.
As you possibly can see on this instance, shared by @Iorel_03 on X, the up to date X video participant would put extra deal with the content material, with clear engagement buttons on the decrease playback window, above the playback velocity, quantity controls, and so on.
Which isn’t a heap totally different from the present format.
As you possibly can see on this comparability, the present video playback UI (on the correct) has the efficiency metrics alongside the underside, versus the management buttons. This replace would successfully change them over, which might de-clutter the total display screen view (because of the clear metric counts/buttons), whereas additionally encouraging extra engagement, by giving these parts extra focus.
The metrics would additionally fade out as you watch, providing you with clear full-screen playback.
Once more, it wouldn’t be an enormous change, nevertheless it could possibly be a invaluable one, bringing X’s video playback extra into line with TikTok and IG Reels, which additionally show the engagement buttons extra prominently on-screen.
Which will assist to higher align customers with their routine engagement behaviors, whereas additionally bettering X’s video show, although a bigger drawback for X stays that almost all X movies are posted in sq. format, so that they don’t take up the entire display screen anyway.
However X is decided to develop into a “video-first” platform, by means of unique programming and an even bigger deal with video content material. As a result of once more, video drives extra engagement, and X has seen extra video being posted to the app of late.
As such, it’s rolled out a heap of video updates, together with non-obligatory playback speeds, picture-in-picture streaming, improved casting to your TV set, expanded video uploads, and up to date game-streaming instruments.
This replace can be a smaller tweak, nevertheless it does look to be a doubtlessly invaluable one, given broader video consumption behaviors.
