Google has rolled out a brand new characteristic for Google Enterprise Profiles that makes it simpler to gather buyer evaluations.
Now you can generate customized QR codes that, when scanned, direct prospects straight to your small business’s assessment web page.
Google introduced the replace immediately on X:
Now you can create easy-to-scan QR codes that take prospects on to your GBP, encouraging them to go away extra evaluations.
In your desktop, go to your Enterprise Profile and click on on “ask for evaluations”. Observe the directions to generate a hyperlink or a QR code. Voila! pic.twitter.com/GX0HnLmAp6
— Google Enterprise Profile (@GoogleMyBiz) March 4, 2025
Methods to Entry the Characteristic
You’ll be able to entry the QR code generator by following these steps:
- Go to your Google Enterprise Profile dashboard on desktop
- Click on on the “ask for evaluations” possibility
- Observe the on-screen directions to generate both a direct hyperlink or a QR code
The system gives a number of sharing choices, together with Electronic mail, WhatsApp, and Fb.
What This Means For Companies
This replace offers you extra methods to extend assessment quantity with minimal friction. QR codes will be displayed at bodily areas, added to receipts, or included in post-purchase communications.
Evaluation amount and high quality can improve native search visibility. Whereas evaluations don’t influence search rankings, they have an effect on Google’s native pack.
See extra:
Prospects Extra Keen To Write Critiques
On the subject of native search, I lined a related examine earlier this week that finds prospects are more and more keen to put in writing evaluations.
BrightLocal analyzed 15 years of knowledge and decided that prospects are rising extra conscious of the significance of evaluations. This consciousness makes them extra desperate to contribute their ideas and opinions.
The examine reads:
“… regardless of the challenges of sustaining a constant stream of latest evaluations, shoppers are overwhelmingly keen to put in writing one. It’s all about giving them a powerful cause to take action (AKA a memorable expertise) and catching them on the proper time.”
See extra:
Higher buyer consciousness is a double-edged sword, the examine factors out.
Whereas individuals are extra keen to put in writing evaluations, they’re much less trusting of general assessment scores. This implies prospects seek the advice of “different” sources like TikTok and YouTube along with checking Google evaluations.
As you make the most of this QR code characteristic to collect extra evaluations, keep in mind that it’s necessary to be seen throughout a number of platforms to succeed in immediately’s prospects.
Featured Picture: BestForBest/Shutterstock
