TikTok’s seeking to additional solidify its hyperlinks with the music trade with the launch of a brand new “Artist Account” possibility, which can present extra instruments to assist musicians construct their presence within the app.
Whereas the characteristic is known as “Artist Account,” it could as effectively be labeled “Musician,” as a result of proper now, all the options are aligned with serving to musicians to advertise their content material in-stream. Although possibly, TikTok might look to broaden on this sooner or later to assist spotlight a broader vary of artists and creators.
As defined by TikTok:
“The Artist Account is a toolbox of options and promotional instruments developed to forge a better relationship between artist and fan on TikTok. Now obtainable to each artist or musician that has launched music, the Artist Account is the store window for followers to study extra about your music, artistic course of and to find the newest releases.”
TikTok’s Artist accounts will present a spread of showcase choices, together with a brand new “Artist” tag for profiles, in addition to a devoted music tab to showcase your newest tracks.
Artist account holders may even be capable to spotlight their newest tracks for as much as 14 days earlier than launch, and for 30 days after with a “New” tag, whereas they’ll additionally be capable to pin a most popular submit to the highest of the invention web page for his or her music.
There are additionally extra parts, just like the capability to create “Behind the Tune” explainer clips that can present up in search streams, and different music spotlight options.
It’s a wise replace, particularly given the app’s rising worth as a music discovery supply, which now sees an increasing number of musicians seeking to set up themselves within the app.
Certainly, TikTok is now a important consideration for file labels as they work to showcase their newest artists and tracks. The platform has already sparked new careers, rejuvenated older ones, and even now has some artists altering the names of their songs to raised align with in-app developments.
TikTok subsequent month will host its personal real-life live performance occasion, because it appears to double-down on its music discovery energy and solidify its trade presence.
Offering rising artists with new promotional instruments is one other step designed to assist TikTok strengthen its place as a key vacation spot for music promotion and discovery.
