Music performs a key position in TikTok engagement, whereas TikTok now additionally performs an necessary position in music discovery, and connecting followers to the newest tracks.
Certainly, document labels at the moment are altering the names of their artists’ songs to align with TikTok traits, whereas TikTok has additionally pushed huge gross sales boosts, in various methods, for a lot of artists.
However what are essentially the most resonant music genres within the app, and which music varieties drive the very best response in model promotions?
To seek out out, Adobe lately undertook a examine of greater than 65k TikTok clips, throughout numerous model classes, and performed a survey of 1k music followers within the U.S. to be taught extra about how TikTok customers have interaction with music.
And the outcomes might assist to information your personal selections round soundtrack accompaniments to your campaigns.
First off, the info reveals that 29% of music followers indicated that they are extra doubtless to purchase a product if it is featured alongside a track they like.
As you’ll be able to see, indie music followers are most definitely to make impulse purchases within the app. These quirky, anti-establishment beliefs in motion.
Although it’s the hip-hop/rap style that appears to be essentially the most resonant within the app, with extra hip hop followers utilizing TikTok to search out new music.
Rap music can be essentially the most utilized in model promotions that make the most of official music:
But, based on Adobe’s evaluation, rap will not be top-of-the-line genres for driving engagement, regardless of its reputation:
Which is an fascinating weigh-up, in that extra customers are doubtless to purchase a product if a track they like is featured within the clip, but you might nicely get extra response, and thus attain within the app, in the event you give attention to genres which can be much less well-liked total.
I imply, that is all relative, because it relies on your target market, what music you utilize, whether or not you’ll be able to afford to make use of licensed tracks in any respect, and so on.
There are a number of issues, however these are some extra knowledge factors to think about in your TikTok creation and advertising strategy which might affect your course of.
You possibly can take a look at Adobe’s full TikTok music examine outcomes right here.
