Amid the rise of ChatGPT, and conversational search extra broadly, Google is dropping floor as the important thing discovery platform on the net.
Nicely, by “dropping floor”, I imply that its share of the search engine market dropped beneath 90% for the primary time in a decade final 12 months. So it’s nonetheless by far the dominant discovery software, however the AI shift is having no less than some influence on its core enterprise.
As you may see on this new chart, created by the crew at Visible Capitalist, whereas Google has misplaced floor barely, Bing has elevated, which is presumably attributable to Microsoft’s partnership with OpenAI, which has led to Bing’s integration of extra AI components (whereas ChatGPT additionally shows Bing outcomes).
Certainly, again in 2023, after Microsoft introduced the mixing of ChatGPT outcomes into its Bing search engine, Bing downloads elevated tenfold consequently.
Lengthy thought-about the “different” search engine, generative AI has made Bing extra related, although Google is working to counter that with its personal AI components.
Which, presumably, will be certain that Google stays the chief in on-line discovery, however it’s fascinating to notice this shift, and to think about what the AI shift means for discovery shifting ahead.
Take a look at the infographic overview beneath.
