After recruiting Kendall Jenner for its newest marketing campaign, Adanola believes a mixture of virality, social-first considering and ditching reductions will assist the model scale.
For the reason that pandemic, loungewear and activewear has grow to be a style staple. Cue Adanola, the Manchester-based clothes model trying to take over wardrobes one collaboration at a time.
The label has grow to be recognized for its ‘ADA’ branded apparel, the thought being to maintain its id and aesthetic on the coronary heart of its advertising and marketing regardless of speedy rise, fuelled by a current tie-up with mannequin and influencer Kendall Jenner.
“We all the time say we’re a brand-led enterprise,” explains Lily Thistlewood, head of digital and CRM. “We are going to by no means lose that. It’s on the soul of the whole lot we do and can run throughout all of our channels.”
