Hey, keep in mind how Instagram advised everybody that you just shouldn’t submit Reels longer than 90 seconds, as they don’t carry out as effectively, then introduced, a month later, that you would now submit Reels as much as 3 minutes lengthy?
Complicated, huh? Nicely now, Instagram has sought to make clear this, by saying that it’s going to certainly be recommending longer Reels simply the identical because it does shorter ones within the app.
As you possibly can see in these slides posted by IG, it can now suggest longer Reels in discovery surfaces, and make sure that longer clips get as a lot viewers potential as different posts.
As a result of as famous, Instagram’s recommendation, up until now, has been:
Which is why the growth of Reels, introduced late final week, was somewhat bizarre.
But it surely’s all good, Instagram’s going to maintain exhibiting your longer clips to extra individuals, so you possibly can, and may submit longer Reels within the app. If you’d like.
Although it nonetheless appears somewhat unusual.
In Might final yr, at an Instagram creator occasion, Instagram’s crew particularly famous that creators shouldn’t submit longer Reels as a result of individuals don’t like them, they usually usually see far much less engagement.
Which is why Instagram wasn’t recommending them in its discovery surfaces.
To make clear, up until final week, the utmost posting size for Reels created inside the app was 90 seconds, however you would additionally add longer clips captured by way of your digital camera roll. So whereas 3-minute Reels are new, you would really submit longer clips within the app beforehand.
Although Instagram repeatedly suggested towards it.
However now Instagram says that:
“Urge for food round long-form content material is altering, and we’ll proceed to enhance how reels are really useful on Instagram.”
I imply, TikTok permits customers to submit longer clips, so it is smart that IG would additionally allow the identical, because it seems to scoop up TikTok cast-offs as a result of its uncertainty within the U.S.
However it’s a vital shift, seemingly for no different cause than Instagram needs to make it so.
Both manner, you shouldn’t, theoretically at the least, see any attain impacts in case you do select to submit longer Reels within the app. Although whether or not customers just like the format is one other query.
U.S. IG customers can now submit 3-minute Reels within the app.
