This yr continued with the identical theme because the yr earlier than – a bombardment of updates and fast developments in AI.
AI Overviews have been launched in Might, which then noticed a drop in natural site visitors alongside main drops from Google updates.
It’s not been a straightforward yr in web optimization.
Whereas final yr was contemplating how AI instruments may very well be leveraged to reinforce our work, this yr has been the acceptance that Google SERPs are altering and never delivering the identical ranges of natural site visitors as earlier than.
This introduction of AIO and the uncertainty of Google natural site visitors has accelerated the transfer in direction of web optimization changing into “advertising and marketing.”
Shifting ahead, web optimization is now as a lot about branding and advertising and marketing as it’s about what we used to learn about web optimization.
To make this transition, the whole lot that you simply have been doing in web optimization must be reconsidered. The way forward for on-line advertising and marketing will contain being present in generative AI apps, AI-powered serps, social media, boards, and communities.
The underside line is that web optimization is now advertising and marketing, and that may very well be difficult for anybody who holds on to a one-dimensional web optimization mindset.
As is our custom this time of yr, we turned to a number of the finest minds within the trade to get their ideas on the place the trade goes and what may occur subsequent.
We requested 22 of the perfect training web optimization professionals: In your skilled opinion, what ought to web optimization execs concentrate on in 2025 to take care of visibility and get outcomes?
1. Focus On The Fundamentals
Jono Alderson, Marketing consultant at Jono Alderson
Make 2025 the yr you really optimize your web site. Overlook shiny new toys and concentrate on the basics.
Repair your errors. Make it quicker. Make it extra accessible. Enhance the UX. Appropriate the typos. Redirect the damaged hyperlinks. Clear up the mess.
And when you’re at it, trim the fats. Take away the zombie pages that no one visits. Prune your bloated navigation. Consolidate duplicate content material.
Repair these annoying varieties that by no means appear to work. Make your photos smaller. Cease auto-playing movies. Check your website on an inexpensive telephone on unhealthy Wi-Fi and see how irritating it’s. Then repair that, too.
web optimization professionals are so busy chasing developments, tweaking metadata, and begging for backlinks that we’ve overlooked what actually issues: creating an internet site that works superbly for customers.
A quicker, easier, cleaner website isn’t simply higher for folks – it’s higher for serps, too. Do the unglamorous work. Google notices, and so does the market.
2. Focus Extra On UX
Arnout Hellemans, Marketing consultant at On-line Market Assume
Listed here are a couple of suggestions for web optimization execs to concentrate on in 2025:
Cease focussing on key phrases and shift to consumer intent. Have a look at SERPs into all of the questions customers have.
Verify the Individuals Additionally Ask (PAA) options and verify in case your article satisfies that intent on the web page.
Focus extra on the UX (usability, website velocity).
If you wish to get site visitors from different AI discovery engines, verify your web site with out JavaScript. You should utilize SSR or pre-render your webpages, in order that different crawlers can devour your content material too.
3. Begin Contemplating Consciousness And Higher Funnel Metrics
Ryan Jones, Senior Vice President at Razorfish
2025 would be the yr after we lastly deal with web optimization like full-funnel advertising and marketing.
web optimization execs should transfer past simply measuring clicks and get thinking about consciousness and higher funnel metrics as customers much less ceaselessly want web sites in favor of AI, immediate solutions, and different search options.
web optimization execs will nonetheless be wanted to assist affect these options and guarantee manufacturers present up, however we’ll need to concentrate on consumer intents – the queries the place customers need to do or accomplish one thing – over excessive search volumes.
4. Begin With Video-First Content material
Mark Williams-Prepare dinner, Digital Advertising and marketing Director at Candour
Over the previous 20 years, we’ve persistently seen Google take steps to maintain customers on their SERP, because it’s extra worthwhile for them.
In its Q3 announcement, it revealed a 90% discount in the price of producing AIOs, signaling much more aggressive deployment of those and AI-organized leads to ecommerce.
This doubtless means a decline in site visitors to “solved” information and informational areas – although that’s not essentially a foul factor for the online (what number of lasagna recipes does humanity really want?).
Alternatively, we are able to count on elevated site visitors from sources like Google Uncover and Lens, notably for non-text content material comparable to video.
I consider those that rely solely on GenAI to generate content material instantly from LLMs will battle.
Nevertheless, these leveraging LLMs to reinforce unique materials – comparable to producing transcriptions from video—are positioned to profit, as this top-down strategy now feels much more strategically aligned with present developments.
In 2025, I’m going to be encouraging shoppers to begin with video-first content material and work backwards, with a particular concentrate on Uncover and Lens search, which has now been built-in.
5. Diversify The place Your Group May Be Spending Time On-line
Miriam Ellis, Marketing consultant at Miriam Ellis Consulting
A pattern to pay explicit curiosity to in 2025 is the range of digital platforms to which your potential prospects could also be going for native enterprise info and suggestions.
2024 has seen many developments that will not be growing searcher satisfaction, such because the rise of AI Overviews, which may’t be relied on for factual info, and a rising sense that Google search has change into much less expert at intent matching.
I’ve fielded sentiment from a spread of customers encompassing a number of the finest web optimization execs on the earth to on a regular basis searchers stating that it’s merely tougher than it was once for them to search out what they’re searching for in Google.
Whereas all the standard web optimization and native web optimization expertise and work stay related, diversifying your image of the place your neighborhood may be spending time on-line can be sensible work for the yr forward.
Within the U.S., we’ve reached a state through which half our counties not have entry to native information, so folks searching for reliable, genuine communications about their neighborhood should look elsewhere. This might embrace the massive social media platforms like Fb, Instagram, and TikTok, however don’t cease there.
I like to recommend taking an excellent have a look at Discord to see if it has change into a neighborhood hub, or for those who might flip it into one to extend your neighbors’ consciousness of your model taking an lively position in your city or metropolis. YouTube, Reddit, and hyperlocal podcasts are additionally very robust candidates for contributing to neighborhood life.
In abstract, whereas regular SERP visibility will nonetheless be important to your advertising and marketing technique, be certain you’re finding out customers’ shifting behaviors so you possibly can be taught to be current wherever they really feel info could be trusted.
6. Arrange And Construction The Content material Hierarchy
Motoko Hunt, Founder & President at Worldwide web optimization & SEM Consulting
Many web optimization execs have been focusing a lot on content material era lately, particularly in 2024 with the assistance of AI.
It’s time to higher manage generated content material based mostly on the target market’s intent and enterprise targets.
- Establish the aim of every content material/web page on website.
- Establish the target market’s intent and stage for every content material.
- Group content material by matters.
- Create a content material tree throughout the group based mostly on the searcher’s intent and stage.
By organizing and structuring the content material hierarchy, you possibly can contact searchers at every stage of their journey and affect their decision-making.
You must also replace the content material as wanted. You need your content material to face out within the sea of comparable content material on the market. Be sure that your content material provides worth.
With this, the content material won’t simply generate site visitors however will contribute to the enterprise progress.
7. Construct Writer Authority And Discover Various Site visitors Sources
John Shehata, CEO & Founder at NewzDash and Former World VP of Viewers Technique at Conde Nast
I consider these key areas can be essential for web optimization success in 2025:
E-E-A-T Is King
Google’s emphasis on expertise, experience, authoritativeness, and trustworthiness can be much more crucial.
web optimization execs have to construct Writer Authority by showcasing skilled credentials and first-hand expertise, and digital and social footprint, particularly in niches like well being and finance (suppose physician bios with hyperlinks to publications).
Sturdy Area Authority nonetheless depends on high-quality backlinks, however concentrate on people who drive site visitors.
For Doc Authority, create in-depth, entity-focused content material that satisfies consumer intent higher than rivals. Assume complete guides with clear attribution and unique analysis.
AI Is Your Co-Pilot
AI is remodeling search. Optimize for AI-generated solutions by structuring content material round matters and entities.
For instance, as an alternative of simply concentrating on “finest trainers,” create content material round “finest trainers for path operating” and “finest trainers for flat toes.”
Use AI instruments to scale – to not write – content material creation, however preserve a human contact for high quality and originality. Consider AI as a analysis assistant and editor, not a alternative on your personal experience.
Diversify To Thrive
Count on fewer Google clicks with all the brand new SERP updates, and don’t put all of your eggs within the Google basket.
Discover different site visitors sources like Threads, Reddit, newsletters, and even push notifications.
A diversified strategy makes you much less susceptible to algorithm updates and opens up new viewers streams.
Adapt And Analyze
Keep knowledgeable about algorithm updates and regulate your methods accordingly. Pay shut consideration to consumer habits in your web site to determine areas for enchancment.
Instruments like heatmaps and scroll maps can present worthwhile insights.
8. Create Extra Q&A Content material To Be Current In LLMs
Kevin Indig, Development Advisor and writer of The Development Memo
For my part, the massive query is, “What’s the story of your model in an LLM world?”
Observe gross sales/income/leads from LLM referral site visitors like ChatGPT, Perplexity, Gemini, and many others. See if this might change into significant when extrapolating the pattern from the final six months out over the subsequent two years.
In that case, you need to put money into technical web optimization to make crawling simpler and create extra structured content material (like Q&A mode content material) to be extra current in LLMs.
9. Index Licensing Will Turn out to be More and more Essential
Jes Scholz, Advertising and marketing Marketing consultant at JesScholz Consulting
The Bing index powers ChatGPT (and thus can be built-in into Siri), in addition to Microsoft Copilot and plenty of solutions of Meta AI.
It’s additionally leveraged by smaller serps, together with Yahoo, DuckDuckGo, and Ecosia.
Whereas different gamers, like Perplexity, intention to construct their very own index, it’s clear that index licensing will change into more and more vital because the search panorama diversifies.
This implies web optimization entrepreneurs have to develop their focus past Google from an indexing perspective.
Now’s the time to revisit Bing Webmaster Instruments. Conduct a content material audit utilizing XML sitemaps for every web page kind to check indexing charges on Bing versus Google.
If both search engine is lacking worthwhile content material, prioritize crawling and indexing optimization.
As a result of irrespective of the floor – whether or not it’s in conventional SERPs, AI-powered SERPs, chatbots, Google Uncover, Google Procuring, or elsewhere – in case your content material isn’t listed, you don’t have any likelihood to earn visibility.
10. Construct Relationships With Different Effectively-Rating Websites In Related Industries
Glen Allsopp, Fonder at Gaps.com
One advice I’ve for 2025 is to actively research as lots of the foremost search outcomes you’re attempting to rank in, see what Google is rewarding, and look to become involved in these sources.
Bear with me – it will get higher.
Apart from conventional service or purchasing pages, there’s a great likelihood you’ll additionally see:
- Guides recommending services and products.
- YouTube movies.
- Comparable however non-competing manufacturers.
- Interviews.
- Tweets.
- Discussion board posts.
- Reddit posts.
Whereas a simplified purpose of web optimization is to get extra focused search site visitors to your individual web site, you shouldn’t ignore the potential of getting extra publicity by way of creating movies, being concerned in related Reddit communities, and so forth.
Some of the efficient issues I’ve executed is construct relationships with different well-ranking websites in related industries. Even higher for those who’re in the identical area however don’t compete on the top product you’re promoting.
You’d be shocked how open individuals are to additionally cowl your product, service, or content material after they get to attach with a human who really cares about what they’re engaged on.
It’s removed from an important or solely factor you have to be doing, after all, but it surely’s at all times good to develop your advertising and marketing horizons.
11. Constructing And Enriching Information Graphs With Effectively-Outlined Entities Is Key
Andrea Volpini, CEO and Co-Founding father of Wordlift
web optimization professionals and entrepreneurs ought to optimize for each human and AI audiences, notably massive language fashions (LLMs).
LLMs excel at processing structured, concise textual content however typically battle with advanced, visually wealthy web sites.
Offering clear, organized, and dense content material – comparable to markdown information or LLM-specific sources like /llms.txt – helps LLMs higher perceive and signify your model to customers.
Structured knowledge stays important for search visibility and enhancing AI-driven buyer experiences. It allows coaching fashions, enhancing content material strategies, and supporting superior options like conversational search.
Understanding how LLMs perform is equally crucial. These fashions could be interpreted by way of monosemanticity – the power to extract exact, entity-like options from their deep neural networks.
web optimization execs ought to concentrate on creating clear, entity-rich content material and evaluating how these entities align with overtly distributed fashions.
Constructing and enriching Information Graphs with well-defined entities is vital. This strategy ensures LLMs can successfully contextualize your content material, unlocking new optimization alternatives and enhancing each AI and human experiences.
12. Sit And Sync With Comms
Mordy Oberstein, Founding father of Unify Model Advertising and marketing
Let’s outline “most visibility” for a second. Will we imply as many eyeballs as attainable as shortly as attainable? In that case, I’ve no suggestions for you.
Alternatively, if we imply being seen as a lot as attainable in as significant a approach as attainable, then I’ve one tip for you: Sit and sync with comms.
Be aligned with and on board together with your firm’s or consumer’s comms or model division. Perceive the place they need to go. Perceive how they see the corporate’s identification, positioning, and the messaging they need to ship.
Be part of that course of. Assist them align and amplify that positioning and messaging. Assist the model change into what it goals to be.
We’re coming into a digital winter. There may be a lot volatility and a lot dysfunction (hiya, search and social algorithms).
Most of all, there’s a lot noise. It’s a lot tougher on your viewers to tune all of it out and to permit themselves to be impacted by what you’re placing on the market.
That’s an enormous hurdle to beat. We’ve change into inundated and numbed to the entire digital content material thrown at us. And we’re solely getting extra inundated and extra numb.
There’s an enormous want for resonance. Your content material must be crafted in a approach that may lower by way of all of the noise and resonate.
There’s not an entire lot of level in grabbing as a lot site visitors as attainable if it’s not going to be “seen” by the viewers.
That previous mannequin of garnering as a lot visibility as attainable is outdated. It’s higher to be purposeful greater than something. And to do this, web optimization execs can not afford to be siloed.
Sitting with whoever is operating the general communications technique is an absolute should. It results in a more healthy strategy and higher outcomes. It’s what’s going to drive visibility that truly issues.
13. Know Who Your Prospects Are, Create Resonant Messages, And Ship Worth
Ameet Khabra, Founder at Hop Skip Media
Absolutely embrace synthetic intelligence (AI) and machine studying (ML) in each a part of advertising and marketing.
That is about a lot greater than automating PPC campaigns, although that’s an enormous half, particularly since Google is retiring handbook bid controls like eCPC.
The entrepreneurs who will succeed are those who can profit from AI and automation whereas retaining that human contact to attach with prospects.
Construct robust first-party (1P) knowledge units, as third-party (3P) cookies will proceed to fade away, and privateness guidelines will get stricter.
That is all concerning the info you collect instantly out of your prospects – their web site habits, how they work together together with your model, and what they’ve purchased.
Those that make investments closely in instruments and techniques to gather 1P knowledge will be capable of ship compelling experiences at each level of the client’s journey.
It’s essential to additionally incorporate that knowledge into creating experiences that catch your buyer’s consideration.
Create immersive, interactive experiences that seize consideration and spark emotion, and look past the display to voice interfaces, wearables, and wherever your prospects have interaction.
It’s the manufacturers that may create these superb, human-centred experiences which are going to be the true differentiators.
Lastly, create some organizational agility. This isn’t information, however issues are transferring quick for us on this trade, and we have to create a tradition the place ongoing studying and testing are a part of the rhythm.
The elemental guidelines of promoting stay fixed. It’s all about figuring out who your prospects are, creating resonant messages, and delivering worth in each interplay.
14. Customers And Search Engines Prioritize Trusted Manufacturers
Montserrat Cano, Marketing consultant at MC. Worldwide web optimization & Digital Technique
In 2025, understanding your viewers and market is vital to constructing model authority, growing visibility and driving on-line leads or gross sales.
Customers and serps prioritize trusted manufacturers, so constant branding and high-quality content material are important.
That is particularly vital in worldwide markets, as a result of distinctive cultural nuances and search behaviours.
Mix this with a strong web site that focuses on consumer expertise and accessibility for long-term progress.
15. Communities Can Have A Huge Affect On Visibility
Jo Turnbull, Digital Advertising and marketing Marketing consultant at Flip World, Organizer of Search London, and Co-host of web optimization Workplace-Hours
web optimization professionals ought to concentrate on being a part of communities, supporting them or creating ones the place there’s a hole available in the market.
That is notably vital for small manufacturers who shouldn’t have a variety of finances to make important adjustments to their web site.
Communities can have a big effect on visibility, serving to to construct manufacturers and subsequently conversions.
By means of communities, web optimization execs can join with and help each other in initiatives comparable to mentorship, writing for key websites, in addition to attending digital and/or in-person occasions.
16. Perceive How Customers Devour Info
Navah Hopkins, Model Evangelist for Optymzr
Looking forward to 2025 and past, it’s all about understanding how customers devour info.
By specializing in non-login boards (Reddit, Quora, and many others), and getting listed on Bing for ChatGPT visibility, manufacturers can bypass costly and time intensive standard Google web optimization.
Boards typically rank higher on SERPs and supply a extra genuine, human contact in comparison with conventional web sites.
Should you plan to advertise your self, be sure to’re trustworthy about it – constructing an infrastructure on your prospects and model influencers to share in your behalf can serve higher.
17. Acquire A Foothold In New Tendencies And Matters Earlier than Bigger Opponents
Tory Grey, CEO at Grey Dot Firm
There’s a basic shortcoming to conventional web optimization key phrase analysis that we perhaps don’t discuss sufficient: It’s a lagging indicator.
So, on the subject of figuring out new developments, matters, or questions for content material, counting on conventional key phrase analysis makes web optimization professionals and content material strategists late to the sport.
That’s particularly vital for smaller, much less authoritative domains. In established industries and verticals, many current matters are dominated by high-authority rivals.
Gaining a foothold in new developments and matters earlier than bigger rivals is without doubt one of the few, robust techniques that may assist shut the hole.
At the moment, developments and matters take off on platforms like TikTok and Reddit earlier than they make their method to serps like Google.
In 2025, wanting outdoors of conventional search knowledge – and incorporating platforms the place “newness” occurs – is how we are able to faucet into main indicators that tell us which new and helpful info our viewers actually needs.
18. Discovering Really Distinctive Angles For New Content material Will Reward You
Alli Berry, Search Engine Optimization Marketing consultant at Alli Berry Consulting, LLC
Much less is extra on the subject of your content material technique.
Google has been busy persevering with to punish lower-quality pages, so it’s time to chop the robotic-like programmatic and low-quality AI-generated pages which will have given you some short-term positive factors.
I do know everybody says they’d by no means do this, however the web suggests in any other case.
I’d even be reducing low-performing pages and skinny pages as a result of they might be harming the general high quality of your website from a search engine lens.
Discovering actually distinctive angles for brand spanking new content material will reward you, particularly for those who can incorporate proprietary or 1st occasion analysis.
The Google paperwork leaked recommend that high-quality information hyperlinks and hyperlinks from new pages rely for extra, so something you are able to do to drive new exterior hyperlinks ought to reward you.
Additionally, for those who’ve bought your entire eggs within the affiliate income mannequin basket, it’s time to diversify your online business mannequin. Google is coming exhausting for affiliate websites.
19. Mentions In LLMs Will Emerge As A Key Facet Of web optimization
Olga Zarr, web optimization Marketing consultant at SEOSLY
web optimization professionals ought to broaden their focus past simply Google to incorporate Bing and LLMs, as visibility throughout all these platforms will doubtless change into more and more crucial.
Mentions in LLMs will emerge as a key side of web optimization, extending the self-discipline past conventional serps.
Good rankings in Google will nonetheless matter, particularly since they may affect mentions in AI Overviews. Nevertheless, the dynamics shift when contemplating the main LLM participant, ChatGPT, which depends on Bing for search leads to each ChatGPT and GPT-powered search.
Which means that robust rankings in Bing will change into considerably extra worthwhile. web optimization execs should familiarize themselves with Bing’s rating standards and intently research its documentation, as its algorithm and priorities differ from Google’s.
For different LLMs – no matter their knowledge sources – web optimization entrepreneurs ought to make sure that the model they intention to advertise is persistently and clearly positioned on-line.
It’s essential to speak what the model represents and provides, so it turns into a dependable supply for LLMs to quote. Cohesive and authoritative branding will play an enormous position in enhancing visibility.
20. Do Extra With Much less By Swapping The Fluff For Reliable Info
Jamie Indigo, Director of Technical web optimization at Cox Automotive Inc.
Visibility in 2025 is all about understanding the context through which your website exists. Extra content material can be created this yr than 2010-2018 mixed.
Within the face of a quickly increasing web stuffed with regurgitated AI, Google’s purpose of crawling much less is smart. In case your website is fabricated from the identical content material as all of the others utilizing that individual AI device, why hassle?
AI-generated content material is statistically possible reasonably than factually correct. It might lack the depth, nuance, and originality that customers search.
Google’s emphasis on crawling much less underscores the necessity for distinctive, high-quality content material that gives real worth to customers.
That is why your web site’s distinctive context is so vital. Smaller websites ought to have completely different focuses than massive websites.
In case your website is larger than 100,000 pages … does it should be? How a lot of that content material do customers really have interaction with? That is your time to be intentional concerning the index.
If it doesn’t clear up an actual human drawback, lower the cruft. Do extra with much less by swapping the fluff for reliable info.
This contains all of the bells and whistles in your website to make it as shiny as attainable. A function nobody makes use of is waste. Nice content material with a foul consumer expertise continues to be unhealthy content material. Even nice content material is ineffective if it isn’t related to why the consumer got here to the web page.
web optimization professionals ought to prioritize reliable experiences that fulfill consumer intent. Should you’re answering questions and serving to get issues executed, you’ll see progress.
21. Be taught How To “Program Personas” Successfully
Michael Bonfils, World Managing Director at SEM Worldwide
As you already know, web optimization professionals who work out easy methods to mix knowledge, creativity, and AI-driven innovation would be the ones who win.
A possibility for web optimization execs in 2025 can be studying easy methods to “program personas” successfully.
This implies taking instruments like ChatGPT and different LLMs and feeding them the fitting inputs – like your target market’s behaviors, their ache factors, and the model tone – to create AI-driven personas which are particular, strategic, and actionable.
Consider these personas as digital assistants who can brainstorm and refine concepts with you tailor-made to your actual wants.
For instance, you possibly can program an AI persona to behave like a Gen Z skateboarder or a busy CFO and have it generate concepts or methods that might attraction on to that group.
This goes past conventional key phrase analysis; it’s about having AI present insights you may not have thought-about, delivering recent, related angles.
22. Companies Ought to Make investments In A Sturdy Inner web optimization Product-Oriented Workforce
Pedro Dias, Founder and web optimization Marketing consultant at Visively
web optimization professionals ought to step again and attempt to perceive how their methods affect the brand new guidelines of the sport we’re at the moment taking part in in search.
There’s a variety of noise round guarantees of straightforward site visitors at scale which are extra designed to catch off-guard anybody not absolutely conscious of what they need to be doing, and generate profits from the much less savvy.
That stated, the vital pillars of web optimization stay:
Technical Excellence
Making certain a website is crawlable and indexable by serps is foundational – log file evaluation, optimizing crawl paths, and resolving technical boundaries (e.g., redirects, canonicalization, and URL buildings).
Information-Pushed Determination Making
Leveraging instruments like Google BigQuery to investigate search and efficiency knowledge — making web optimization choices based mostly on strong knowledge, comparable to understanding consumer habits, figuring out patterns in search intent, or assessing technical efficiency.
Scalability And Sustainability
Constructing scalable techniques and processes that help web optimization progress — preventative measures, automation, and frameworks (“Enhancements, Prevention, Restoration” fashions) for a proactive strategy over reactive fixes.
Collaboration With Product Groups (For Inner Groups)
Integrating web optimization into product and improvement workflows, highlighting the significance of web optimization as a core part reasonably than a advertising and marketing afterthought.
Person-Centric Strategy
Making certain web optimization efforts align with delivering worth to customers, as consumer satisfaction typically drives rating enhancements.
I consider it’s extra vital than ever that companies severely put money into having a robust inside web optimization product-oriented workforce.
This can be a recreation changer for the longer term as it will more and more be an element to distinguish sustained progress higher catered when you’ve a deep information of your product and vertical of operation, reasonably than the only real reliance on intermittent exterior collaborators.
web optimization In 2025
In a continuation from final yr, web optimization is altering extra quickly than at every other time within the historical past of the trade.
As we stated at the start, web optimization execs want to alter their mindset away from the previous method to a brand new holistic strategy that seeks to search out visibility the place your viewers is – probably throughout Google SERPs, Bing SERPs, ChatGPT Search, Perplexity, Gemini, TikTok, YouTube – all in various levels.
A lot of the consultants agree that specializing in model and producing high quality content material that demonstrates experience is an space of focus.
We additionally suppose that eradicating reliance on Google for natural site visitors could be a wise funding to make proper now.
Extra Sources:
Featured Picture: Paulo Bobita/Search Engine Journal
