Whereas LinkedIn is placing extra emphasis on video, and specifically, its TikTok-like immersive video feed, the platform has additionally seen an increase in stay occasions being broadcast within the app.
Certainly, LinkedIn says that LinkedIn Reside Video occasions elevated by 15.3% all through 2024, and this component has actual potential to turn into a major a part of the broader LinkedIn expertise, extra so, I’d argue, than attempting to align with TikTok tendencies in an expert setting.
As a result of LinkedIn customers come to the app for skilled insights and experience, and broadcasting stay trade occasions has extra capability to offer such than minute-long clips.
As such, it might be price tapping into this pattern, and broadcasting your personal occasions within the app. And if that’s one thing that you just’re contemplating, then this information to LinkedIn’s Reside Occasion Advertisements will assist.
LinkedIn has shared a three-stage technique for advertising stay occasions within the app.
Some good notes. You’ll be able to take a look at LinkedIn’s full stay occasion advertising suggestions right here.
