TikTok has shared some new tips about how manufacturers could make stand out video within the app, and enhance their enchantment to TikTok’s extremely engaged viewers.
And with TikTok boasting over a billion lively customers, it’s price contemplating for this purchasing season. It may nicely be banned within the U.S. subsequent 12 months, however proper now, TikTok is without doubt one of the prime platforms for reaching youthful audiences particularly, and as such, the following pointers might be extremely helpful in your vacation advertising and marketing plan.
First off, TikTok notes that its customers are receptive to model outreach within the app:
As per TikTok:
“73% of TikTok customers report feeling extra linked to manufacturers they work together with on TikTok than on different platforms. The inventive ingredient of your content material is the only most vital think about driving conversions – 67% of customers say TikTok evokes them to buy, even after they weren’t planning to.”
That’s a major alternative, and with a view to faucet into this, TikTok has offered a 3-step course of for creating shoppable content material within the app:
Okay, these are fairly generic video ideas, however they’re nonetheless price noting for individuals who wish to get into TikTok creation.
An early hook is a key ingredient in grabbing consideration, notably as customers scroll via their feed, which then leans into the use-case instance/s, and the worth that your product offers. You then have the call-to-action, driving direct response, ideally, out of your advert.
These are vital notes, although they’re additionally simpler stated than achieved. So whereas that is fascinating as an outline, it’s not extremely actionable in a sensible sense.
For this, I’d advocate heading to TikTok’s “High Adverts” itemizing to take a look at examples of advertisements that work, and how one can put the following pointers into motion.
TikTok’s additionally included an outline of some common advert codecs to present you extra context on this entrance:
TikTok’s additionally shared some tips about how one can incorporate generative AI instruments into your advert creation course of.
TikTok’s added a variety of AI instruments into its advert suite this 12 months, together with its Symphony inventive studio, which contains varied AI creation parts.
However these parts, like all AI instruments, must be used with warning, and shouldn’t be solely relied upon to construct your campaigns.
TikTok’s AI ideas are:
- Use AI as a complement, not a crutch – Don’t look to make use of AI to exchange human creativity
- Present high-quality enter – Entrepreneurs ought to prioritize high-quality, compliant inputs to take care of authenticity and model alignment (this particularly pertains to AI-generated video content material)
- Overview and refine – Make sure that you evaluate all AI outputs earlier than use
- At all times take a vital eye – Just like the earlier level, AI instruments are vulnerable to errors, and it’s as much as manufacturers to make sure they examine all content material
Basically, TikTok’s saying that whereas AI instruments is usually a large assist in your inventive course of, they shouldn’t substitute your individual inventive nous and enter. They’ll, however the outcomes are much less more likely to resonate, as a result of whereas visuals are key, human connection can also be vital. And machine fashions lack that human ingredient.
These are some useful pointers, which may assist to form your individual TikTok advertising and marketing method as we head into the ultimate stretch of the 12 months. And whereas they’re somewhat broad, it’s also possible to complement these with TikTok;’s further analysis instruments, together with High Adverts, High Developments, and extra to additional contextualize every.
You possibly can take a look at TikTok’s full creation and AI ideas right here and right here.
