Final week, stories claimed Google was testing cellular search outcomes with out favicons or colours, eliminating any benefit conferred by a nicely optimized favicon. Nonetheless, a Google consultant confirmed this was not a check.
Favicons In Search Outcomes
The phrase favicon is brief for “favourite icons,” a picture meant to be proven in browser tabs, in bookmarks and in Google search outcomes. Google not too long ago advisable that publishers use favicons which might be no less than 32×32 pixels in measurement.
Google reveals favicons in search outcomes, which makes it a delicate means for ranked web sites to draw consideration and site visitors. For that cause it might be a blow for a lot of web sites ought to Google take away the favicons as a result of it might additional erode search visibility.
Favicons Lacking?
Lily Ray tweeted a screenshot exhibiting that the favicons have been lacking in search outcomes.
Google testing natural outcomes with NO favicons or colours. 👎🏽 pic.twitter.com/zhcdnQ04bv
— Lily Ray 😏 (@lilyraynyc) November 8, 2024
The screenshot clearly reveals that the favicons are lacking from the search outcomes. Nonetheless the rationale for that occuring turned out to be one thing else fully.
Googler Rajan Patel, VP of Engineering at Google, tweeted a response that defined that this was not the best way the search outcomes must be displaying. He defined that this sort of search result’s meant for low finish units that may’t assist wealthy outcomes.
He tweeted:
This isn’t meant. @lilyraynyc Did you’ve gotten JavaScript disabled on the system? What sort of system was it? The expertise you’re exhibiting is what we present for decrease finish units that may’t assist the richness of the search outcome web page.”
Lily Ray responded:
“JS will not be disabled. iPhone iOS 18.1 on an iPhone 15 professional. I used to be both utilizing the Chrome app or Google app to look, can’t bear in mind which.”
Rajan Patel speculated that it might have been a misconfigured experiment.
Glitches At Google
It seems to be an instance of Google glitching. One thing that wasn’t explored is the whether or not the Web connection or latency could have performed a job in inflicting Google to react to the SERP request as if it was being created from a low high quality system. In any case, it’s an instance of how advanced serving search outcomes may be.
Featured Picture by Shutterstock/tomertu
