HomeSocial Media MarketingThe Declining Brand Value of Twitter/X

The Declining Brand Value of Twitter/X [Infographic]

So, this can be one of the best time to publish this, or the worst, given the broader state of play with the U.S. Election.

Although both approach, the findings, at the least at this stage, will basically be the identical, in that Elon Musk’s buy of Twitter, and conversion of the platform into X, has been a catastrophe for the corporate’s worth, eroding his personal $44 funding within the app.

However how a lot has Twitter/X’s worth truly declined? The workforce from Visible Capitalist have put collectively this easy overview of X’s declining valuation, primarily based on evaluation from Model Finance.

Notice: Whenever you dump a model as recognizable as Twitter was, it is going to damage your valuation.  

To be clear, an organization’s model worth and its buy value will probably be completely different, as you’re additionally factoring in income over time, along with stated worth. So this isn’t to say that X is critical now price lower than a billion. However on the similar time, it’s in all probability not price much more at this stage.

Try the visualization beneath.

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