Right here’s a fast, however essential be aware from Instagram chief Adam Mosseri:
As per the above clip, Mosseri clarifies that together with your personal model’s emblem won’t influence the attain of your Reels on Instagram.
To cite Mosseri immediately:
“For those who watermark a Reel with your personal emblem, will that have an effect on its attain? The reply is not any, that’s truly good to go. What we attempt to do is just not advocate Reels with logos from different apps, but when it’s your personal emblem, don’t fear about it.”
Again in 2021, Instagram carried out a discovery penalty for Reels that embody the TikTok emblem on them, with a view to disincentivize customers re-posting content material between the 2 apps. Re-posting TikToks as Reels, even with a watermark, will nonetheless get proven to your followers in the identical manner, however their broader attain is proscribed, in order that they gained’t present up in Discover or inside suggestions
The precise recommendation on the time was that customers mustn’t submit content material “that’s visibly recycled from different apps.”
Since then, YouTube has added Shorts, its personal variation of short-form content material, and that, seemingly, would even be coated underneath IG’s “logos from different apps” proviso right here.
However together with your personal model emblem in your clips is okay, and gained’t lead to a attain penalty.
In some methods, it appears a bit petty for Meta to limit the attain of re-posts from rivals, however then once more, they do the identical, with a view to spotlight authentic content material (ideally) significantly throughout the invention parts of their apps.
So, to make clear, don’t re-post TikToks to Reels with the TikTok emblem for those who’re seeking to attain a broader viewers. However if you wish to create a Reel that features your personal branding, that’s not an issue.
A related clarification for Reels creators.
