In a current replace to its Search Central documentation, Google has added particular pointers for URL parameter formatting.
The replace brings parameter formatting suggestions from a faceted navigation weblog publish into the principle URL construction documentation, making these pointers extra accessible.
Key Updates
The brand new documentation specifies that builders ought to use the next:
- Equal indicators (=) to separate key-value pairs
- Ampersands (&) to attach a number of parameters
Google recommends in opposition to utilizing different separators akin to:
- Colons and brackets
- Single or double commas
Why This Issues
URL parameters play a job in web site performance, notably for e-commerce websites and content material administration techniques.
They management the whole lot from product filtering and sorting to monitoring codes and session IDs.
Whereas highly effective, they’ll create website positioning challenges like duplicate content material and crawl price range waste.
Correct parameter formatting ensures higher crawling effectivity and may also help stop widespread indexing points that have an effect on search efficiency.
The documentation addresses broader URL parameter challenges, akin to managing dynamic content material era, dealing with session IDs, and successfully implementing sorting parameters.
Earlier Steering
Earlier than this replace, builders needed to reference an previous weblog publish about faceted navigation to search out particular URL parameter formatting pointers.
Consolidating this info into the principle pointers makes it simpler to search out.
The up to date documentation may be present in Google’s Search Central documentation underneath the Crawling and Indexing part.
Wanting Forward
In the event you’re utilizing non-standard parameter codecs, begin planning a migration to the usual format. Guarantee correct redirects, and monitor your crawl stats through the change.
Whereas Google has not stated non-standard parameters will damage rankings, this replace clarifies what they like. New websites and redesigns ought to adhere to the usual format to keep away from future complications.
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