HomeContent Marketing‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art...

‘Marketing is messy by nature’: Tony’s Chocolonely’s CEO on respecting the art of marketing

On its mission to finish exploitation in cocoa, the retailer is counting on the creativity of entrepreneurs to construct optimistic relationships with shoppers.

Tony’s Chocolonely has been disrupting the chocolate trade within the UK for the previous 5 years, working to eradicate slavery and exploitation within the chocolate provide chain.

This mission has gone hand in hand with a interval of sustained progress that has seen it obtain document revenues and grow to be the fourth largest chocolate model within the UK by market share.

As a advertising problem, it’s an enchanting one, and in response to its CEO Douglas Lamont, one that may solely be achieved by letting the group work with artistic freedom.

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